Posts Tagged ‘Direct Response Advertising’
December 16th, 2009
by Julian Gratton
I first got introduced to retoucher Ann Mulqueeney by my old Art Director and Creative Partner Simon Rowlands… and ever since I met her I have been constantly amazed by both her abilities as a retoucher and what a wonderful positive person she is… in fact I can safely say that she is someone who goes above and beyond for you every time to deliver truly stunning results.
Whether she is tidying up a fashion shot, smoothing down fabric and ironing out crows feet on a model’s face or undertaking something far more complex that could involve her having to combine up to 20 separate shots to create one stunning visual… Ann’s ‘can do’ attitude means even the most time consuming job is not a chore.
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Tags: Advertising Agency Manchester, Ambrose Wilson Press Insert, Ann Mulqueeney, Award-Winning Advertising Agency, Biker's Champion, Cottages4you Photography, Cottages4you TV Advert, Direct Marketing Agency, Direct Response Advertising, Marisota, Photoshop Retouching, Poster Advertising Campaign, Press Advertising Campaign, Swinton Bikes, Tracey Gibbs
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December 14th, 2009
by Julian Gratton
Holiday Cottages Group (HCG), the UK’s number one holiday cottage rental agency with more than 10,000 properties in the UK, is launching its first TV campaign in three years. The advert will premiere on Boxing Day and run throughout quarter one.
Holiday Cottages Group has reported sales of domestic holidays are up by 12 percent on 2008 and following this success it is looking to strengthen its position further in 2010.
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Tags: Advertising Agency, Advertising Campaign, Award-Winning Advertising Agency, Cottages4you, creative director, Direct Marketing Agency, Direct Response Advertising, Holiday Cottages Group, Julian Gratton, Marketing Campaign, Nick Rudge, Phil Taylor, Poster Advertising, Press Advertising, Red C, TV Advert, TV advertising campaign
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December 14th, 2009
by Julian Gratton
Along with giving me an addiction to Fig Rolls and introducing me to the music of Mr Scruff I also credit my old Art Director, Simon Rowlands, with introducing me to the photographic work of Martin Parr about 6 years ago… and ever since then I’ve been a fan of his unique views of both Britain and the world in which we live.
Internationally recognised as a brilliant satirist of contemporary life, Martin Parr has led the development of the British documentary tradition with wit, style, and intelligence in a career that boasts numerous publications and exhibitions. His work is held by major galleries and museums worldwide. ‘Common Sense’, which this week graces our reception area, combines extravagantly lurid and luscious colour with Parr’s trademark sense of irony. Though hilariously funny – as always with Parr’s work – there is a sharp and biting edge to the humour.
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Tags: Advertising, Advertising Agency Manchester, Art Direction, Britain, Common Sense, Design, Design Agency, Digital Agency, Direct Marketing Agency, Direct Response Advertising, England, Joel Meyerowitz, John Hinde, Kitch, Kitsch, Martin Parr, Online Agency, Photography, PPC Agency, SEO Company, William Eggleston
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December 13th, 2009
by Julian Gratton
Ever had a cheese, jam and Nice ‘n’ Spicy Nik Naks sandwich? Sounds disgusting? How do you know if you’ve not tasted it? I mean you like cheese don’t you? You like jam don’t you? And everyone loves Nice ‘n’ Spicy Nik Naks… so what’s the problem! Are you not curious as to what it might taste like?
Being curious about everything is essential if you want to be anything better than just a good Creative. Back when I was 17 I loved cheese, jam and Nice ‘n’ Spicy Nik Naks sandwiches… I also read an Encyclopedia from cover to cover and in my early twenties I happily listened as my best friend (who’s an incredibly bright bloke) explained Cosmology to me… all because one day I knew this stuff would be useful.
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Tags: Advertising Agency Creative, Advertising Concepts, Advertising Innovations, Alice in Wonderland, Award-Winning Advertising Agency, Batteries Not Included, Cottages4you, Creativity, Digital Agency, Direct Marketing Agency, Direct Response Advertising, Jefferson Airplane, Manchester Advertising Agency, Nice ‘n’ Spicy Nik Naks, Online Advertising Agency, Online Agency, PPC Agency, Radio 4, SEO Company, Social Media Agency, TV Ad, White Rabbit, Wikipedia, Youtube
Posted in Advertising, Blog, Creative Concepts, Creativity, Direct Marketing, E-mail Marketing, General Interest, Influences, Inside Information, Marketing, Marketing Innovations, Television Advertising, Viral marketing, Web 2.0 | 5 Comments »
December 9th, 2009
by Katie Shoard
Well hello ducky, how bona to varda your dolly old eek!
Don’t worry, I’ve not been overdoing the sweeties again…
Believe it or not, I’m actually paying you a compliment. The phrase is Polari, a secret language invented by the British gay community in the early 20th century – back in the dark old days when homosexuality was illegal.
Never heard of it? Poppycock! If you’ve ever described something as ‘naff’ or ‘manky’, put on some ‘slap’ before a night out, or popped to your local for a few ‘bevvies’, then you’re practically fluent darling!
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Tags: 118 118 Adverts, 20th century, Advertising, Advertising agency in Manchester, BBC radio, British gay community, code, Copywriting, criminalisation, Direct Response Advertising, Gay Community, homosexuality, Julian and Sandy, language, Marketing, Marketing Agency, Online Advertising Agency, Online Agency, Oscar Wilde, Polari, PPC Agency, Red C Marketing Manchester, secret language, SEO Company
Posted in Blog, Copywriting, Creativity, General Interest, Marketing | No Comments »
December 2nd, 2009
by Stuart Clark
In no way strange.
Studio music policy. Now there’s a touchy subject. When Julian, our Creative Director, isn’t insisting on a start-to-finish playback of the Grease soundtrack, there’s Studio Manager Dawn requesting Energy 98’s hands-in-the-air euro-trance cheesefest. It’s enough to drive you insane. Or in my case, put some headphones on.
I like listening to music when I write, but it has to be the right kind. When you write, you should be listening to the words in your head as they hit the page. So any particularly vocal tunes are distracting. That means hip-hop’s a no-no, Olivia Newton-John is out and Energy 98 should be locked in a soundproofed room…full of vipers.
Matthew Herbert on the other hand is just right – light and sinuous, deep house grooves with hushed rhythms and jazzy melodies. He’s pretty cool, I’d recommend him.
He’s an interesting guy too…
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Tags: Advertising Agency, Award-Winning Design, Bodily Functions, brief, composition, Copywriting, creative director, Design Agency, Direct Marketing Agency, Direct Response Advertising, energy 98, Grease, Herbert, Heston Blumenthal, Manchester Marketing Company, Matthew Herbert, Multimedia Marketing Agency, Music, One pig, Online Agency, Plat du jour, PPC Advertising, rules, Scale, SEO Company, Stuart Clark
Posted in We Like | 3 Comments »
October 22nd, 2009
by Stuart Clark
Have Pixar ever made a bad movie? I don’t think so. Couple of average ones (Cars, A Bug’s Life) perhaps, but no real duffers. In fact, I reckon pretty much all of their output is undeniably outstanding. And 22 Academy Awards, 4 Golden Globes, and 3 Grammys says I’m not the only one. Needles to say I was well up for Up.
What I love about Pixar flicks is the way they transcend generations. On the surface they’re kids films, movies full of wonder, colour and laughter. Yet just below the surface lurk some quite (and sometimes heavy), adult themes. Sibling rivalry in Toy Story; separation and parenthood in Finding Nemo; family dynamics and depression in The Incredibles; abandonment in Toy Story 2. I could go on. Up is no different.
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Tags: A Bug's Life, Academy Awards, Advertising Agency, Carl Fredricksen, Cars, Digital Agency, Direct Marketing Agency, Direct Response Advertising, Email Marketing, Finding Nemo, Golden Globes, Grammys, Manchester, Manchester Advertising Agency, Manchester Direct Agency, Marketing Agency, Pixar, PPC Agency, SEO Company, Social Marketing, Social Networks, the Invincibles, Toy Story, Toy Story 2, Up, Viral marketing
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October 2nd, 2009
by Julian Gratton
Long hair, stubble, drives a fast car… no it’s not a rock star, it’s one of Manchester’s coolest and nicest Photographer’s, Tim Ainsworth. It’s been a while since he’s done some work for us… probably a few years, but we’re pleased to say he’s delivered a fantastic looking job for us for Swinton’s Cashback Plus.
The concept for Cashback Plus involved creating a clean graphic world populated by all the things Swinton can get you insurance for… the main idea being that the more insurance you take out with Swinton… the more Cashback you’ll get.
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Tags: Advertising, Advertising Photography, Direct Mail, Direct Response Advertising, In-Brand Advertising, Manchester Advertising Agency, Marketing Campaign, Photography, Point of Sale, Point of Sale Campaign, Swinton Cashback Plus, Tim Ainsworth
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September 21st, 2009
by Nick Cliffe
Travelling with kids can be a fantastic experience as you get to see things from their entirely fresh perspective. I’d always wondered why there were no kid’s travel guides around and thought i’d cleverly identified a gap in the market. Until I discovered the wonderful ‘This is..’ series of books by Miroslav Sasek and realized that someone had come up with the idea in the 1960s!
With dreams of a publishing empire in tatters I gave this charming book to my 6 year old daughter just before our trip to San Francisco this year. With every page turn the full excitement of the upcoming adventure began to delight and intrigue her. The book even beat Harry Potter as the chosen bedtime reading material in the weeks prior to the holiday. No mean feat for a book that’s almost 50 years old. Read more…
Tags: Advertising Agency, book design, Communication Design, Design, Design Agency Manchester, Direct Marketing Agency, Direct Response Advertising, Full Service Advertising Agency, Graphic Design, Illustration, Miroslav Sasek, Multimedia Agency, Retro, Retro Design, San Francisco, Travel, travel guide, Worldwide Marketing & Design
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September 10th, 2009
by Julian Gratton
I like handy guides… especially ones that stay with you for years because of how incredibly useful they are. One such guide is Alan Rosenspan’s 101 ways to improve your response, which quite frankly borders on being invaluable!
In the guide, which you can download here, Mr Rosenspan shares with us little tips that prompt people to respond to Direct Marketing communications… thus increasing the effectiveness of marketing spend.
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Tags: Alan Rosenspan, Digital Response Agency, Direct Mail, Direct Marketing, Direct Marketing Best Practice, Direct Marketing that gets results, Direct Response, Direct Response Advertising, Effective Direct Marketing, Email Marketing, Full Service Marketing Communications, Improve Response Rates, Internet Marketing and Advertising
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