Reflecting on my time at Red C over the past year I never expected to be given so much responsibility; my placement year has arguably been one of the most rewarding experiences I have ever had.

Before undertaking the placement year at Red C I knew that marketing was definitely the career that I wanted to pursue, however having undertaken this placement I can really see myself working at in agency rather than the client side. It has been interesting to find out how an agency operates, understanding how the two sides of the agency work together, the account teams liaising with the clients and then relaying information to the creative team.

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As I approach the end of my placement year with Red C, I would like to emphasise how much I have enjoyed being part of such a dynamic and innovative company. Being at the forefront of marketing development and seeing an idea put into practice is an experience any marketing enthusiast would envy. The knowledge and skills I have acquired will undoubtedly prove to be a valuable asset in my final year at University.

From the moment I started my placement to the final week I genuinely felt part of the Red C team, rather than just a student having to be kept busy for the duration of her placement. The friendship, co-operation and genuine concern for one another became apparent as soon as I started working at Red C and something I will always remember.

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Hi, I am a Corby Classic.

I was won in a raffle, but my owner prefers skirts to trousers. I have been used a little experimentally and I can certainly press a trouser. I’m just not very good at anything else.

I have a little timer thing, rather like an egg timer, so you can leave me to happily press a trouser for up to 45 minutes without burning anything. Something my archrival ‘The Iron’ can’t claim to be able to do. Unlike an egg timer, though, I don’t click seconds or go ‘ping!’ when the trousers are ready. My little red light goes off and that’s it.

I suppose you could press other things in me… flowers… tea towels… crumpled newspapers.  So perhaps a hippy with an obsessive-compulsive disorder would be interested.  You will need a car to carry me, though, as I’m pick-up only.

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Rangemaster, a brand the within AGA Rangemaster Group, invited Red C to pitch to create a new website, which not only reflected the design standards their appliances are known for, but the functionality and ease of use too.

The website needed to promote the brand to both consumers and retailers, showcasing all of the appliances they sell (not just cookers), and providing all of the information needed to take people through the purchasing journey. Rangemaster were also keen to include some added value to the site that would encourage repeat visits. It was also vital to ensure  that the site incorporated all website functionality best practice as well as be optimised for search engines.

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At the weekend I finally had the chance to go to the Cornerhouse and view an exhibition called Unrealised Potential. This is a collaborative group exhibition brought about by artist-curator Mike Chavez-Dawson. The show is an active investigation into the potential of unrecognised, unfinished or unfulfilled ideas, blurring the lines between artist, curator, visitor and producer.

Back in 2003, Mike Chavez-Dawson presented a series of certificates under the title, ‘Potential Hits’. Each certificate stated the name of the individual artist, the title and idea of an unrealised exhibition. Chavez-Dawson then invited a number of contemporary artists to contribute to Potential Hits by answering the following:

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Imagine it’s a Monday night and you’re sat on the sofa watching Coronation Street. Roy Cropper is cooking up 2 Walls sausages on Warburton’s bread with a dollop of Heinz ketchup for Steve McDonald. Normally we wouldn’t know which brands Roy uses in his cafe, nor see any brands at all on the street – except for fake ones like Newton & Ridley ale in the Rovers Returns! But this could soon be the future of your favourite soap thanks to the new ruling by the Government to allow product placement on UK television.

Product placement is a form of advertising that uses branded products or services placed in a context devoid of adverts – like a TV programme or a film. Previously the government had always denied commercial broadcasters the ability to take payment in return for placing products on screen; however earlier this year Culture Secretary Ben Bradshaw announced that the Government would be allowing it for the first time in television programmes.

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The great thing about city breaks is wandering around taking in the different cultures, the history and the amazing architecture (in between shopping of course).

There are some fascinating buildings around the world that have been built with great care and consideration by talented tradesman and have lasted the test of time and Mother Nature but are starting to show their age.

German artist Jan Vormann has spent the last three years traveling the world fixing some of these crumbling walls and monuments. Instead of bricks and mortar, though, he’s used Lego!

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So imagine this. You’ve been tasked by a major TV Network to promote an animated series with a guerrilla marketing campaign. Your idea is a winner, and involves you sending some electronic devices (that resemble a character from the Aqua Teen Hunger Force) to several major cities so that some hired help can place them in places that have a high footfall.

Then you wake up on the morning of day one of your campaign to hear that a member of the public has spotted one of your devices and thought it weird enough to report it to the police. The police then call the bomb squad asking for help in identifying a device. They then shut down part of a major highway and the public transportation system while they disable what they think is a bomb with a smaller explosive filled with water.

It gets worse!

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I love billboards. It’s the huge format that captivates me. They’re like giant canvasses placed in the city or at the side of a busy road that scream ‘look at me!’ but only for a few seconds otherwise you may walk into a lamppost or drive into the back of someone else’s car.

Over the years I’ve seen some stunning billboards that have had me turning green with envy. The best ones are those that have words and pictures that work together in such a clever way that they catch the viewer’s attention, communicate quickly, and stay with them for a few miles down the road… and ultimately stick in the back of their mind for a lot longer.

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Here at Red C towers it’s safe to say there are plenty of cake lovers. Now that’s not saying we have lots of fat people here… no it’s just that we appreciate a good bit of cake with a cuppa now and then. Out of all the cakes we love here one type goes down better than most… and that’s the lovely cupcake.

So we were really chuffed to bits when one of our regular freelancers went into business for herself making cupcakes. Top freelance designer, Sarah Wilson, has applied all the wonderful skills she used to show when designing things for print and for the web and applied those same talents to making the most scrummy cupcakes we’ve ever got our gobs round!

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