Red C Digital Video » 2/2

Posts Tagged ‘Digital Video’

Posted by

Joseph Reaney

September 22nd, 2009

Feeling the Flex: Our Grattan testimonial

by Joseph Reaney

It’s a sad truth about advertising that we’re not always able to justify having a young woman walk around our office in her delicates. Although we were selling the same kind of service in this advert, Grattan customers are a little different to Freemans’ – so, bearing in mind this new target audience, we came up with a more ‘sensible’ concept that explained the practicalities and benefits of Flex in greater detail. And, believe it or not, I found this testimonial route the more enjoyable of the two ads to write… after all, it’s incredibly satisfying when you manage to explain an extremely sophisticated service like Grattan Flex in a concise and engaging way.

Posted by

Julian Gratton

September 17th, 2009

Print media strikes back… video-in-print is here!

by Julian Gratton

World's first video advertisement in a magazine It probably hasn’t escaped your notice that in September an edition of Entertainment Weekly in the US will feature the world’s first video-in-print advert. Previewing programmes from CBS’s upcoming season as well as adverts for Pepsi… the video advert will work by having slim screens inserted into the magazine that are activated when the magazine pages are opened – kinda like what happens on greeting cards.

Each chip that feeds the screen can hold up to 40 minutes of video with the battery that powers the chip and screen being able to play for about 65 to 70 minutes. This battery can then be recharged by plugging in a mini USB cord and once you’ve got bored of the content contained in the chip… you can download additional content from the Web. Sounds clever, and expensive… so will it take off?

Posted by

Julian Gratton

January 14th, 2009

Introducing Zunavision… from those clever people at Stanford University

by Julian Gratton

Back in the 80s the tobacco company Phillip Morris famously paid $25,000 to have Superman thrown into a Marlboro branded truck in the movie Superman II. At the time, having a cigarette advertisement in what was largely a kids’ movie was not deemed to be one of the wisest decisions made by the film’s Producers. To change the branding, even with today’s technology, would cost a large amount. But what if there was a piece of software that allowed you to place a new piece of branding or advertising message onto the vehicle quickly and easily! A piece of technology that was so easy to use that anyone could now place an advert or marketing message in any piece of digital video in a matter of minutes!

Posted by

Adrian Rowe

January 8th, 2009

Why 2009 can be a vintage year for marketing

by Adrian Rowe

You could be forgiven for approaching the New Year with some trepidation, if you work in the marketing and advertising industry. Some of the traditional big-spending UK marketers are in trouble. Retailers are succumbing to depressed High Street spending in record numbers – Woolworths, MFI, Whittards, Zavvi, Adams – and predictions are for several more high profile casualties in Q1 2009. Financial services is carnage – a roller-coaster stock market, collapsing house prices, dismal rates for savings and investments, reluctant lenders – the only useful role for marketing seems to be chasing debt. And it doesn’t take much foresight to predict a treacherous year for holiday companies – teetering airlines and the collapse of sterling against most major currencies are making the B&B in Blackpool look an attractive option right now.

Posts Tagged ‘Digital Video’

Feeling the Flex: Our Grattan testimonial

Print media strikes back… video-in-print is here!

Introducing Zunavision… from those clever people at Stanford University

Why 2009 can be a vintage year for marketing

Most Recent

Posts by Author

Archives

Categories

Admin

Feeds