Posts Tagged ‘Digital Marketing’
July 21st, 2010
by Steve White
There’s been a lot of talk recently about Spain’s sophisticated brand of ‘tip tappy’ football. But, let’s be honest, it’s not proper football is it! Last night’s game was all about just that; ‘proper football’.
Prior to the match Account Handling held their first ever tactical team chat where Adrian outlined his three point plan to defeat the ‘evil’ creative department. Leigh and I actually thought this would consist of taking Lee, Stuart and Keithy P out of the game, but in actual fact they were rather sensible strategic suggestions. I won’t give too much away but point 3 was asking Leigh not to “shoot at the goal”, but instead to pass the ball to the more “skilled” members of the team. Classic!
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Tags: 5-a-Side Football, Account Handling, Creative Department, Digital Marketing, Direct Marketing Agency, Direct Response Advertising Agency, Manchester Advertising Agency, Marketing Agency, Online Marketing Agency, PPC Agency, Search Engine Marketing Agency, SEO Company
Posted in We Like | 1 Comment »
June 21st, 2010
by Natalie Martin
We have been producing a monthly e-newsletter for our home shopping client Freemans for a few years and it’s called the “Style Bible”. The purpose of the newsletter is to position the brand as a fashion expert and to give the customer value added content in the form of videos and advice. It also needs to look different to the rest of the email plan (whilst retaining Freemans branding) so that a customer recognises it and looks forward to receiving it. At the beginning of the year we decided to revisit these aims and decided it was time for a re-design.
I was delighted to be put in charge of this and have really enjoyed the challenge. We have updated the look of the newsletter to make it look fresher and feel more like an editorial magazine. Each month I work with both Freemans and the Red C studio to produce a Style Bible that is jam-packed with news about the latest fashion trends and bodyshape advice. Getting under the skin of the customer is important when it comes to briefing and as someone who is interested in fashion; it’s definitely enjoyable because I get to research the latest looks and trends!
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Tags: Digital Marketing, Direct Marketing Agency Manchester, Email Marketing, Email Marketing Agency, Freemans Style Bible, Grattan Style Bible, Internet Advertising, Manchester Advertising Agency, Manchester Marketing Agency, Marketing Company, Online Marketing Agency, PPC Agency, SEO Company
Posted in We Like | 2 Comments »
June 3rd, 2010
by Katie Atkinson
I’ll be honest with you. I don’t usually spend much time looking round for new artists or unusual pieces of artwork. However last year I came across the artist Emma Hack, and instantly fell in love her work.
She uses body art on human bodies and blends them into detailed backgrounds to create intricate and fascinating photographs. Through a lot of dedication and hard work her career has developed from children’s face painting to makeup artist to a body illustrator.
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Tags: Advertising Agency, Art, Art Direction, Commercial Photographer, Design, Digital Marketing, Direct Marketing Agency, Direct Response Agency, Email Marketing Agency, Emma Hack, Florence Broadhurst, Human Wallpaper, Internet Advertising, Living Canvasses, Manchester Advertising Agency, Marketing Agency, Online Marketing Agency, Photography, Photoshop, PPC Advertising Agency, Renault New Generation Art Award, Verushka
Posted in We Like | 3 Comments »
April 8th, 2010
by Joanne Dutchak
The phrase ‘time flies’ is testament to my experience at Red C. It’s been six months since I left and I still miss the place!
Before embarking on my annual festival trip to Glastonbury in the summer of 2008, I was elated to find out I had secured the Junior Account Executive placement. However, panic soon struck! As a student with no relevant, practical business experience I was naturally overwhelmed and nervous as to how I could make a positive contribution to Red C. Those insecurities soon disappeared when I realised I was surrounded by people (both in the account and creative departments) who were willing to help, advise and guide me if need be.
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Tags: Account Executives, Advertising Creative Department, Award-Winning Creative Marketing, B2B Marketing, B2C Marketing, Digital Agency Manchester, Digital Marketing, Digital Marketing Agency, Direct Marketing Agency, Integrated Marketing Communications, Junior Account Executive, Manchester Metropolitan University, Marketing Agency, Marketing Campaigns, PPC Advertising Agency, SEO Company, Student Placement
Posted in Advertising, Blog, Direct Marketing, E-mail Marketing, Influences, Inside Information, Marketing, Online Marketing, Public Sector Marketing, Red C | 1 Comment »
April 7th, 2010
by Julian Gratton
At Red C we firmly agree with Dr Seuss and what he wrote with regards having fun…“It’s fun to have fun, but you have to know how”. And we certainly had some fun with one of our clients, Swinton Insurance, when we created an email that promoted Alien Abduction Insurance.
Obviously, this isn’t a real product. It was just a bit of fun that we thought we would have on April Fools’ Day. And it was so much fun that the technology news website, Techradar.com, voted our hoax email campaign one of the 10 best April Fools’ Day hoaxes on the web alongside Google’s Animal Translator App and Virgin Media using ferrets to lay broadband cables.
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Tags: Alien Abduction Email, Alien Abduction Insurance, Digital Marketing, Effective Email Campaigns, Email Marketing Agency, Email Marketing Campaign, Internet Advertising, Manchester Advertising Agency, Marketing Agency, Online Advertising Agency, Online Marketing Agency, PPC Agency, SEO Company, Swinton Insurance Email, Techradar.com
Posted in News | No Comments »
March 30th, 2010
by Stuart Clark
He may be a Spuds Spurs fan, but Red C Account Director Steve White is not completely useless. He knows an awful lot about Email Marketing for one thing. So when he gave me a 700-page document from MarketingSherpa called Best Practices in Email Marketing I thought to myself, this is probably worth reading.*
MarketingSherpa is a research firm that specializes in tracking what works in all aspects of marketing (and what does not.) Their goal: to give marketers of the world the stats, inspiration, and instructions to improve their email marketing results.
According to their Research Manager Stefan Tornquist this guide was written “to provide one-stop guidance on building a ‘best in class’ email program, whether you’re managing an enterprise level marketing department or a small business.”
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Tags: Andy Maslen, ASOS, B2B Copywriter, Brand, Copywriting, copywriting tips, Digital Marketing, Direct Response Advertising Agency, e-mail best practice, Effective Email Marketing, Email, Email Marketing, Email Marketing Agency, Email Subject Lines, Email Testing Program, Heat Map Analysis, hot words, Internet Advertising, length of copy, Marketing Agency, MarketingSherpa, Online Copywriting, Online Marketing Agency, PPC Agency, Red C, SEO Company, Spurs
Posted in Blog, Copywriting, E-mail Marketing, Email, Marketing, Online Marketing | 2 Comments »
September 25th, 2009
by Wayne Pretl
Old stylie vinyl records
As a child of the 80s, I’m old enough to remember when buying music meant a trip to the local record shop, browsing through vinyl collections and being mesmerised by the cover art. If you were lucky enough, your chosen album would come with ‘extras’ such as snap shot photography taken during a live concert, maybe a small bio of the band members and more often than not, the lyrics to all your favourite songs.
As we approached the digital age, records became CDs, which to me, never had the same impact. Sure there was the additional CD booklet, but they lacked the tactility of records, and the brilliant photography lost some of it’s shine squashed into the smaller not-quite-square format. CDs will inevitably be replaced by downloads, if they haven’t already, (I don’t really know anybody who buys CDs any more), but what about all the cool ‘extras’ we’ve come to expect?
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Tags: Advertising Agency, Album Design, Cover Art, Creative Design, Design Agency Manchester, Digital Agency Manchester, Digital Design, Digital Marketing, Direct Marketing Agency, DVD, HTML, Interactive Agency, Interactive Entertainment, iTunes LP, Multimedia Experience, Music
Posted in We Like | No Comments »
There’s been a lot of talk recently about Spain’s sophisticated brand of ‘tip tappy’ football. But, let’s be honest, it’s not proper football is it! Last night’s game was all about just that; ‘proper football’.
