Manchester-based advertising agency, Red C, has been commissioned to undertake a ‘brand refresh’ exercise for Wolseley UK’s ‘Center’ brands. The brand refresh exercise will see new logos and collateral designed for Plumb Center, Parts Center, Pipe Center, Climate Center, and Drain Center. As part of the initiative Red C was also asked to rebrand the Integrated Supply business to Integrated Services, complete with a new logo.

Wolseley UK is the UK operating company of Wolseley plc, the world’s number one distributor of heating and plumbing products. Speaking about the rebranding exercise Julie McLean, Head of Marketing for Plumb and Parts Center, who was part of the project commented: “We wanted an evolution not a revolution as we were building on our high brand equity and the trust our customers have in each of our individual brands. This was a very important project to get right and we knew we could trust Red C to understand that and deliver for us, and they didn’t disappoint.”

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Every now and then you come across something so brilliant that it jumps out and demands your attention. When I was recently introduced to the concept of ‘cinemagraphs’, I had one of those moments. Read more…

Quite. And life is better with beautiful design.

I rarely get really excited about packaging these days. In fact, apart from Apple, Boden, Innocent and Jane’s Addiction’s Cabinet of Curiosities I can’t really think of much that has grabbed my attention in the last few years.

And that’s why when I received my vinyl wall graphics from Blik through the post I almost jumped for joy. Gorgeous package design fizzing with witty copy and a fab product to boot… pure joy from start to finish. Read more…

When Build Center (one of our clients at Wolseley) called us with an urgent brief to spread the word about their £3 loft insulation plus free delivery promotion, we knew we had a real challenge on our hands. Not only did we have just over a week to develop the campaign and roll it out… they wanted us to deliver something a little out of the ordinary to maximise the impact. Cue one Mini, one woman, 17 rolls of loft insulation, a 56-link chainsaw and a 2 minute viral ad. Read more…

Yeah that’s right – fantasy coffins! Now I’m hoping I’m not going to need one soon but when I do pass to the other side I’d like to go in style and these look just the ticket.

On the western coast of Ghana, just outside the capital, Accra, they like to celebrate the life of the deceased as well as mourning their passing. Take the Ga tribe. They send their loved ones off to the next world in a coffin that represents something from their life – a car if they were a driver, a fish if they were a fisherman, even as far as a sewing machine if they were a seamstress!

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This is a strange one for the we like section but I’m treating it as more of a celebration of the life and work of photographer, Corinne Day who sadly passed away recently after a long term illness.

Corinne’s unique style introduced us all to a new way of shooting fashion. It’s a more realistic, unposed & edgy feel known as ‘heroin chic’ which to some people was seen to “make heroin addiction seem glamorous and sexy and cool”. And although her style at times was shocking it has changed the way we all look at fashion photography. Helping us to try new styles and inject more personality.

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I’ll be honest with you. I don’t usually spend much time looking round for new artists or unusual pieces of artwork. However last year I came across the artist Emma Hack, and instantly fell in love her work.

She uses body art on human bodies and blends them into detailed backgrounds to create intricate and fascinating photographs. Through a lot of dedication and hard work her career has developed from children’s face painting to makeup artist to a body illustrator.

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As my third week at Red C draws to a close I can only look back and wonder how it’s gone so quickly. Nonetheless after relocating to Manchester, finding a new flat, and establishing an acceptable groove in my office chair, I thought it was about time ‘the new boy‘ contributed to the agency’s ‘We Like’ page.

So I thought I’d share the work of the satirical sculptor Maurizio Cattelan, (like you do). To say I’ve been a fan would be a bit much but I can definitely count myself among his many admirers.

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It’s rubbish when it rains on holiday. There are two good things, though, about the little weather blip on my holiday. One is that it is giving my balding head a break from the evil rays of the sun… and enabling it to stop looking like it is radioactive… and the second is to take a little time out and share with you one of the amazing things about this place. That thing being the street art that seems to be everywhere you turn in this fabulous country.

One of the things I love about going on holiday, is the moment when I start getting the desire to leave the beach and my trashy novels and grab my camera and just go exploring. This happened yesterday. The weather had become noticeably cooler… no longer were we in the energy-sapping heat of the low 90s… so I took the chance to go walk the streets of central Rio.

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The truth is out there

At Red C, as well as juggling our busy schedules, we have a number of Creative team projects and initiatives that bubble along throughout the year. These include filming and editing video case studies to researching search engine optimisation. This time around, our team got the tricky task of generating new business opportunities with our current clients.

Finding new business avenues for clients sounds easy, but there are lots of things you need to consider. Identifying potential oportunities requires a deep understanding of a brand and the directions in which it could and would want to expand. And that’s just for starters. On top of that, it has to be financially viable, fit in with wider brand and marketing strategies and be measurable in terms of return on investment.

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