Commercial Director: Andy Saunders
by Jennie Ambrose
Choosing a director is a tricky business. You are putting a lot of trust in someone to bring your concept to life and this time we needed it to be extra special.
Working on the concepts for the Marisota spring summer 2009 DRTV advert we had to go back to basics, introducing the girls and focusing on the research and size messages. So to bring all this to life means taking care of the little details.
Once the storyboards were signed off the real work started. Firstly finding a Director who can understand the concept and add something special was needed. I was introduced to Andy Saunders through Sharon Gunnel and her production team at Velvet. The first pre-production meeting went really well, Andy brought lots of ideas to the table to bring the ad to life… and I was sold on him straight away.
I was first introduced to Claire Read whilst working at another agency. It was there when I first noticed the style and detail of her visuals. Whether it is black and white or colour sketches, they are always meticulous and of a very high standard. It’s impressive to see Claire turn my rough scamps into polished visuals with relative ease. I find Claire to be an affable character, which makes working with her a pleasure. She has a great sense of humour and as long as she can go on the internet for reference she’ll produce some fantastic illustrations!
