Posts Tagged ‘Design Agency Manchester’

avatar
Posted by
Julian Gratton
October 19th, 2009

This week’s really big book in reception: Helmut Newton, Sumo

by Julian Gratton

Helmut Newton's Sumo is this week's book in reception at Red C Marketing, Advertising and Online Marketing AgencyIt’s not often you purchase a book so big that it comes with its own display stand. Believe it or not the version of Sumo that graces our reception is the mini version… the original release was so big that it came with its own table and broke records for weight, dimensions, and resale price!

I first came across Helmut Newton’s work when I was studying photography and was immediately captivated by his distinctive, seductive and original style. I hunted down images created by him and even had a scrapbook dedicated to images that I had found by him… images that I would try my hardest to emulate.

Read more…

avatar
Posted by
Julian Gratton
October 11th, 2009

The Visual Arts Data Service

by Julian Gratton

A phone from the Design Council's archive featured in Red C Marketing's We Like posting about VADSImagine a museum of British Design and Art that has over 100,000 items for you to view… but rather than walk round this museum, you can get round it with a few clicks from a computer mouse! Welcome to the Visual Arts Data Service (VADS)the online resource for visual arts and design.

VADS has provided services to the academic community for 12 years and has built up a considerable portfolio of visual art collections that are freely available and copyright cleared for use in learning, teaching and research in the UK… and now this entire collection is available to view online.

Read more…

avatar
Posted by
Julian Gratton
October 8th, 2009

My Inspiration: Robert Capa

by Julian Gratton

Rbert Capa at work, from the Red C Marketing posting by Creative Director Julian GrattonOne of the great things about my High School in Bradford wasn’t the fact that we were taught by Nuns and Priests… no it was the fact we had a Dark Room. Growing up I loved photography and so developing my own photographs was a natural progression for me and I would find that I could easily fly through a few hours thanks to some good music, a dark room and some recently taken black & white pictures that were snapped on my trusty Pentax ME… a camera I still own and love today.

One of the many Photographers that I studied at this time was a guy called Robert Capa, who was best known as a Photojournalist and documented wars including World war 2, The Arab-Israeli War and the First Indochina War. One of the reasons I loved his photographs was because of how he went against technical considerations when it came to photography and instead focused on capturing ‘the moment’… and boy! What moments he captured.

Read more…

avatar
Posted by
Julian Gratton
October 8th, 2009

The Music Tee

by Julian Gratton

David Gray Music Tee from Red C Marketing, Design & Advertising Agency We Like Posting

David Gray Music Tee Front

The Digital Age Welcomes The Music Tee

Everyone knows that buying CDs is on the decline and when it comes to owning music… digital is the way to go. But you have to credit the people behind The Muisc Tee for getting us to part with our hard-earned green stuff for something more than just a digital download.

The Music Tee is a new product line that combines digital music and fashion in one eye-and-ear-catching package.  Music Tees are high-end t-shirts that feature album art and a tracklist. Each shirt comes with a unique code that can be used to download a digital copy of the album associated with that Music Tee. This enables people to discover and purchase music in fashion retail environments, then hear and wear an album!

Read more…

avatar
Posted by
Wayne Pretl
September 25th, 2009

iTunes LP

by Wayne Pretl

Old stylie vinyl records

Old stylie vinyl records

As a child of the 80s, I’m old enough to remember when buying music meant a trip to the local record shop, browsing through vinyl collections and being mesmerised by the cover art. If you were lucky enough, your chosen album would come with ‘extras’ such as snap shot photography taken during a live concert, maybe a small bio of the band members and more often than not, the lyrics to all your favourite songs.

As we approached the digital age, records became CDs, which to me, never had the same impact. Sure there was the additional CD booklet, but they lacked the tactility of records, and the brilliant photography lost some of it’s shine squashed into the smaller not-quite-square format. CDs will inevitably be replaced by downloads, if they haven’t already, (I don’t really know anybody who buys CDs any more), but what about all the cool ‘extras’ we’ve come to expect?

Read more…

avatar
Posted by
Julian Gratton
September 21st, 2009

My inspiration: Abram Games

by Julian Gratton

Abram Games Graphic Designer in his studioAbram Games was one of the most influential Graphic Designers that this country has ever seen. He created some of the most memorable designs of the 20th Century by following his own personal belief of: Maximum Meaning, Minimum Means… and back in the early 90s, maybe ’92 or ’93, I had the pleasure of attending a talk by this true great of design at Icograda (the International Council of Graphic Design Associations) Conference.

To be honest, when I attended Icograda that year, I had absolutely no idea who Abram Games was. In fact as far as I was concerned he was just a warm-up to the main attraction… Neville Brody. Yet as I entered the Odeon Cinema where Icograda was being held that year and was greeted by his work… it soon became clear that even though I did not know the name Abram Games… I certainly knew his work.

Read more…

avatar
Posted by
Nick Holt
September 21st, 2009

This is San Francisco by Miroslav Sasek

by Nick Holt

thisissanfranciscoTravelling with kids can be a fantastic experience as you get to see things from their entirely fresh perspective. I’d always wondered why there were no kid’s travel guides around and thought i’d cleverly identified a gap in the market. Until I discovered the wonderful ‘This is..’ series of books by Miroslav Sasek and realized that someone had come up with the idea in the 1960s!

With dreams of a publishing empire in tatters I gave this charming book to my 6 year old daughter just before our trip to San Francisco this year. With every page turn the full excitement of the upcoming adventure began to delight and intrigue her. The book even beat Harry Potter as the chosen bedtime reading material in the weeks prior to the holiday. No mean feat for a book that’s almost 50 years old. Read more…

avatar
Posted by
Julian Gratton
August 24th, 2009

Red C feature in Marketing Week for Eye Tracking

by Julian Gratton

Red C's Client services Director, Rosemary Walton, features in Marketing Week talking about eye-tracking and how it can benefit marketing, direct response, direct mail and advertising campaignsWhen it comes to Eye Tracking, there isn’t much that we don’t know. Which is why Marketing Week approached Red C’s Client Services Director, Rosemary Walton, to help out on an article about this fascinating subject. here’s what Rosemary had to say on the subject:

For Rosemary Walton, Client Services Director at agency Red C Marketing, fast eye tracking means clients can make changes to campaigns in real-time. In a world where people Twitter their thoughts to the world, brands expect to be able to find out insights immediately and communicate them back to base. Real-time analysis is vital.

Read more…