Posted by
Rachael Taylor
June 30th, 2009
Doodling for Google
by Rachael Taylor
Say Google to almost anyone and they’ll know what you mean. OK, so great grandma Ruby may look at you vacantly, but that’s about it. Google has become synonymous with the web and the term ‘google it’ is now an everyday phrase. Google became the No. 1 brand in the world in 2007, according to Millward Brown Brandz Top 100.
But start to talk about the Google logo to someone and they will immediately have a favourite. A version of the logo which has stuck with them. They may have hovered over to see what it’s all about, clicked through to find out more or discussed it with colleagues and waxed lyrical about how clever it all is.
