Posts Tagged ‘Customer service’

Posted by
Emma Beagrie
January 29th, 2010

How online retailers can take advantage of the next ‘Big Freeze’

by Emma Beagrie

Snow brings traffic to a halt in the UK which meant online retailers saw a boost in sales as shoppers stayed at homeNo matter how hard you may have tried, not many people managed to escape the ‘Big Freeze’ that hit Britain a couple of weeks ago. The whole country pretty much came to a standstill when snow and ice covered the UK, in what was some of the worst weather we’ve seen in thirty years.

Businesses and schools across the country were forced to close when roads became impassable and public transport ground to a halt. Even us hardy folk at Red C struggled to get into the office, with only those that come on foot making it here. With so many people off work, you’d have thought the high street would be bustling, but figures from Footfall indicate that shopper numbers on 5th January were down 13.5% on last year. 53 of the 285 stores in Meadowhall shopping centre, Sheffield were closed on this day, and The Trafford Centre in Manchester only managed to open half of its stores and restaurants - before closing the entire complex at 4pm. Read more…

Posted by
Steve White
May 6th, 2009

Marketing during a recession

by Steve White

credit_crunch21You may have heard on the news reports or read in the newspapers that apparently we’re in the worst recession to hit these shores for 30 years.  How very depressing.  So how do we respond to a situation like this?  Should we take shelter under the boardroom table and hide from this economically fragile world or should we down tools and hope to the heavens that we aren’t gobbled up by the doom and gloom that is the global credit crunch?  No, of course not.  We react.  We plan.  We implement.  After all, in every situation there are losers and there are winners.  Even in the darkest, deepest depression for 30 years. Read more…