Posts Tagged ‘Creativity’
Posted by
Andrew Campbell
June 18th, 2010
by Andrew Campbell
There has been a scandal at the World Cup and no it doesn’t involve a dodgy penalty decision or some kind of WAG swapping saga. Instead it centres on a group of around 30 scantily clad Dutch ladies who were removed from a game and arrested. Yet it wasn’t their lack of attire that got them into trouble… the crime was them taking part in the dark arts of “ambush marketing”. So what exactly is ambush marketing? Basically, it’s a marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to that event. That means companies taking part in such sneaky tactics benefit from free association while also reducing the effectiveness of any rival brand’s connection to the event.
Read more…
Tags: Adidas, Advertising, Advertising Agency Manchester, Ambush marketing, Bavaria NV, Beijing Olympics, Coca-cola, Creativity, Direct Marketing Agency, Fifa, Hugo Boss, Internet Advertising, Marketing Agency, Nike, Pepsi, PPC Agency, Qantas Airlines, SEO Company, South Africa, Sydney Olympics, World Cup
Posted in Advertising, Ambush Marketing, Blog, Creativity, General Interest, Marketing, Marketing Innovations | 4 Comments »
May 12th, 2010
by Nick Cliffe
Location photo-shoots are one of my favourite parts of my job as an Art Director at Red C. I love the exhilarating mix of logistics, teamwork, improvisation and on the spot creativity that is required to pull off a successful shoot for a client. Factor the British weather into the mix and it can make for quite a challenging day!
However when the excitement is over you can find yourself sitting in a Travelodge feeling like Alan Partridge, contemplating dismantling the trouser press. So it’s great when you meet a photographer who is not only up to the job of taking fantastic images but can entertain you in the bar that evening (whilst the days photos are uploading, obviously) with wild tales of photographing Motley Crue and Aerosmith in LA!.
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Tags: Advertising Agency, Advertising Agency Manchester, Advertising Photography, Aerosmith, Alan Partridge, Art Direction, Canon EOS 5D Camera, Cornish Pastie, Creativity, Design Agency Manchester, Direct Marketing Agency, holiday cottage, LA, Manchester Advertising Agency, Marketing Agency, Motley Crue, Photography, Red C
Posted in We Like | No Comments »
May 3rd, 2010
by Stuart Clark
I’ll be honest with you. I don’t normally read the Creative Review. I always feel a bit out of my depth flicking through its pages, like the people who have contributed to it are somehow on a higher creative plane than I am.
One thing I do know a lot about though is the Pet Shop Boys. So when I saw that the special vinyl edition of their most recent album “Yes” – created in collaboration with Farrow and The Vinyl Factory – has made it into the 2010 Creative Review Annual I was delighted.
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Tags: Album Art, Album Cover Designs, Album Design, Art Direction, Creative Concepts, Creative Execution, Creative Review, Creativity, gerhard richter, graphic designs, Mark Farrow, packaging, Pet Shop Boys, serpentine gallery, Yes
Posted in We Like | No Comments »
April 28th, 2010
by Katie Shoard
The truth is out there
At Red C, as well as juggling our busy schedules, we have a number of Creative team projects and initiatives that bubble along throughout the year. These include filming and editing video case studies to researching search engine optimisation. This time around, our team got the tricky task of generating new business opportunities with our current clients.
Finding new business avenues for clients sounds easy, but there are lots of things you need to consider. Identifying potential oportunities requires a deep understanding of a brand and the directions in which it could and would want to expand. And that’s just for starters. On top of that, it has to be financially viable, fit in with wider brand and marketing strategies and be measurable in terms of return on investment.
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Tags: Advertising Agency, Advertising Agency Manchester, April Fools, Copywriting, Creativity, Design, Direct Marketing Agency, Email Marketing Agency, Extra Terrestrial Protection Insurance, Internet Advertising, Marketing Agency, PPC Agency, Red C Creative, SEO Company, Swinton Insurance, Swinton Insurance Email, Triggered Email Marketing, Triggered Email Marketing Campaigns
Posted in Advertising, Blog, Branding, Copywriting, Creative Concepts, Creativity, E-mail Marketing, Email, Marketing | 5 Comments »
April 7th, 2010
by Sarah Quirico
Having seen Ghost Stories at the Lyric Theatre in Hammersmith at the weekend, I now have the tricky task of writing a review, whilst respecting the director’s final wishes ‘to maintain the secrecy of Ghost Stories’.
Described as ‘a truly terrifying theatrical experience from The League of Gentleman’s master of macabre Jeremy Dyson, and Andy Nyman, co-creator and director of Derren Brown’s television and stage shows’, I was intrigued to find out more. I found a teaser trailer on YouTube, which showed nothing more than a petrified audience, wide eyed and opened mouthed at what they were seeing – but nothing about the show itself. I was sold!
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Tags: Advertising Agency Account Manager, Andy Nyman, Creativity, Derren Brown, Digital Agency, Ghost Stories, Hammersmith, Internet Agency, Jeremy Dyson, London Advertising Agency, London Direct Marketing Agency, Lyric Theatre, Manchester Advertising Agency, Manchester Direct Marketing Agency, Marketing Agency, Performance, PPC Agency, SEO Company, The League of Gentlemen, Youtube
Posted in We Like | No Comments »
March 22nd, 2010
by Katie Shoard
If you’re from north of the Watford Gap, you’ll know that southerners can be a bit snooty about the north at times. In fact, I bet the idea of a visiting a ‘provincial’ northern town like Bradford or Warrington would get those Kensington yummy-mummy sorts quaking in their Manolos. Not that it bothers us lot – after all, us northerners are made of far sterner stuff.
How refreshing it was therefore, when I stumbled upon the work of John Bulmer, a photographer from the home counties, who during the 60s and 70s captured the stark beauty and honesty of working-class Northern people and their communities. In a time when industrial landscapes and economic deprivation meant that for many conditions were more than a little grim up north, he scratched the region’s soot covered surface and revealed its character and charm.
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Tags: Art Direction, Coal Miners, Creativity, Design, Direct Marketing Agency, Direct Response Advertising, England, Industrial Landscapes, John Bulmer, Manchester Advertising Agency, National Coal Mining Museaum, Northern People, Photography
Posted in We Like | No Comments »
March 14th, 2010
by Julian Gratton
Sometimes the best ideas are done down the pub scribbled on the back of a fag packet. Or at least that’s what I was told when I started in this business. Who would have thought that someone would take that idea and turn it into a lucrative business… well that’s just what Hugh MacLeod did back in 1997.
When he first arrived in Manhattan to undertake a 2 week freelance Copywriting gig he had no friends and spending an evening back at the YMCA where he was staying did not appeal. So he basically sat in bars doodling on the backs of business cards just to give himself something to do.
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Tags: Advertising, Advertising Concepts, advertising copywriting, Advertising Creative, Award-Winning Advertising Agency, Business Card Design, Copywriter, Creative Concepts, Creativity, Direct Marketing Agency, Direct Response Advertising, Gapingvoid, Hugh MacLeod, Ignore Everybody and 39 other keys to creativity, Manchester Advertising Agency, Manchester Design Agency, Online Advertising Agency, PPC Agency Manchester
Posted in We Like | No Comments »
February 3rd, 2010
by Katie Shoard
Shirley - Bottle blonde and proud of it
Shirley Polykoff is a legendary advertising personality whose copy revolutionised both the fortunes of Clairol and the lives of women in 1950s America.
A ballsy girl from Brooklyn, Shirley battled her way up the ranks at Foote, Cone & Belding agency from the position of junior copywriter to vice president and creative director, to finally, inductee of the Advertising Hall of Fame. On her way up, this flamboyant and brilliant woman gained a reputation as ‘a dynamo in selling and advertising’, with her copy for Clairol hair dye famous not only for its explosive cultural and commercial impact but also for persuading David Hockney to go blonde.
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Tags: Advertising, Advertising Agency Manchester, Advertising Hall of Fame, Advertising Woman, American advertising folklore, Art Direction, Award-winning Copywriting, Clairol, Cone & Belding, Cone & Belding agency, Copywriter, Copywriting, Creativity, David Hockney, Famous ad campaigns, Foote, Marketing Agency, Miss Clairol, PPC Agency, SEO Company, Shirley Polykoff, Vintage advertising, Writing for Advertising
Posted in Advertising, Blog, Copywriting, Creative Concepts, Creativity, General Interest, Influences, Marketing | No Comments »
January 29th, 2010
by Katie Atkinson
When I looked at this We Like section of our website, I was surprised to see that no one in the agency had written an article about what is, in my opinion, one of the greatest films ever made. Therefore, I’ve decided to give Avatar the Red C recognition it deserves…
Avatar has completely dominated the box office over the last couple of months and has now officially become the highest-grossing film of all time, making more than £1.15bn in ticket sales around the world. The only film to even come close to this figure is Titanic – also directed by James Cameron. For the minority who haven’t seen this sci-fi epic, Avatar is about humanity’s quest to export a valuable mineral from the distant moon Pandora – and threatening the existence of the Na’vi race in the process. The humans have to create a relationship with the natives and learn about their environment in order to persuade them to move habitat, and leave their valuable resources to them, so they grow Na’vi-human hybrids called avatars, controlled by genetically matched, mentally-linked humans. A soldier who controls an avatar then falls in love with the Na’vi princess – and it’s your typical Hollywood love story!
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Tags: 3D Films, 3D Television, Advertising, Arsenal, Avatar, Award-winning agency, Creative Impact, Creative marketing, Creative Thought, Creativity, Filmmaking, Harry Potter, James Cameron, Manchester United, Marketing, Multimedia Experience, Na'vi, Romance, Sky TV
Posted in We Like | 1 Comment »
January 4th, 2010
by Leigh Whitnall
Once upon a time, back when I was young and carefree, I dreamt of being an advertising creative. An art director to be precise. There was something about getting paid for drawing pictures at the pub that really appealed to me as a university student… I forget why.
It was during this time that I took a trip to the Tate Modern to get some inspiration for a Yellow Pencil winning idea. After an interesting half day I ducked into the gift shop and found myself face to face with this weeks’ book; ‘No Copy Advertising’ by Lazar Dzamic.
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Tags: Advertising Agency, Advertising Briefs, Adverts, Award Winning Advertising, Creativity, D&AD, Direct Marketing Agency, Direct Response Advertising Agency, Lazar Dzamic, Logo, London Advertising Agency, Manchester Advertising Agency, Marketing Agency, Mercedes, No Copy Advertising, Online Agency, PPC Agency, SEO Company, Smirnoff, Tate Modern, Yellow Pencil
Posted in We Like | No Comments »
There has been a scandal at the World Cup and no it doesn’t involve a dodgy penalty decision or some kind of WAG swapping saga. Instead it centres on a group of around 30 scantily clad Dutch ladies who were removed from a game and arrested. Yet it wasn’t their lack of attire that got them into trouble… the crime was them taking part in the dark arts of “ambush marketing”. So what exactly is ambush marketing? Basically, it’s a marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to that event. That means companies taking part in such sneaky tactics benefit from free association while also reducing the effectiveness of any rival brand’s connection to the event.
