January 29th, 2010
by Katie Atkinson
When I looked at this We Like section of our website, I was surprised to see that no one in the agency had written an article about what is, in my opinion, one of the greatest films ever made. Therefore, I’ve decided to give Avatar the Red C recognition it deserves…
Avatar has completely dominated the box office over the last couple of months and has now officially become the highest-grossing film of all time, making more than £1.15bn in ticket sales around the world. The only film to even come close to this figure is Titanic – also directed by James Cameron. For the minority who haven’t seen this sci-fi epic, Avatar is about humanity’s quest to export a valuable mineral from the distant moon Pandora – and threatening the existence of the Na’vi race in the process. The humans have to create a relationship with the natives and learn about their environment in order to persuade them to move habitat, and leave their valuable resources to them, so they grow Na’vi-human hybrids called avatars, controlled by genetically matched, mentally-linked humans. A soldier who controls an avatar then falls in love with the Na’vi princess – and it’s your typical Hollywood love story!
Read more…
Tags: 3D Films, 3D Television, Advertising, Arsenal, Avatar, Award-winning agency, Creative Impact, Creative marketing, Creative Thought, Creativity, Filmmaking, Harry Potter, James Cameron, Manchester United, Marketing, Multimedia Experience, Na'vi, Romance, Sky TV
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January 28th, 2010
by Joseph Reaney
When I was growing up in a quiet little town in the south of England, I was always jealous of people with accents. “Wouldn’t it be wonderful” I thought, “to be able to ask for jellied eels, or a sausage barm, without sounding like a ponce. Wouldn’t it be bloody brilliant if the sound of my voice alone communicated a deep-rooted link to the precise location of my upbringing.”
I do, of course, have vocal indicators that identify me as southern English. Many people are even able to place my accent in the south east. But am I from Basildon or from Basingstoke; from Berkshire or from Kent? My part-BBC part-Estuary English style of speech gives few pointers to a precise location. The fact is, millions of people across a large chunk of the country speak in much the same boring way as I do. My voice is a poor compass. It’s hardly surprising, then, that I dreamt of having a real accent.
And I wasn’t the only one. Quite a few of my schoolmates, acutely aware of our shared non-accent, tried to adopt alternatives – with varying degrees of success. Out of my best friends, Mark went Cockney, Dave became Brummie and Pete plumped for Pakistani: a particularly ill-considered move that did little for his reputation among the local Asian community.
Now in our mid-twenties, I think we’ve all accepted we’ll never have real accents. We’ll always be simply ‘southern’. Yet I remain absolutely fascinated by cities or small regions with a unique style of speech. So when I was given the opportunity to move to Manchester in mid-2008 there was just a single thought that crossed my mind. Mint. Read more…
Tags: Accent, Angles, Award Winning Advertising, BBC English, Berwick-upon-Tweed, Bradford, Brummie, Celts, Chester, Cockney, Copywriting, Creative Advertising Agency, Creative marketing, Estuary English, Joseph Reaney, Lancashire, Liverpool, Manc, Manchester, North South divide, Romans, Saxons, Sheffield, Stoke, Words
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