When I looked at this We Like section of our website, I was surprised to see that no one in the agency had written an article about what is, in my opinion, one of the greatest films ever made. Therefore, I’ve decided to give Avatar the Red C recognition it deserves…

Avatar has completely dominated the box office over the last couple of months and has now officially become the highest-grossing film of all time, making more than £1.15bn in ticket sales around the world. The only film to even come close to this figure is Titanic – also directed by James Cameron. For the minority who haven’t seen this sci-fi epic, Avatar is about humanity’s quest to export a valuable mineral from the distant moon Pandora – and threatening the existence of the Na’vi race in the process. The humans have to create a relationship with the natives and learn about their environment in order to persuade them to move habitat, and leave their valuable resources to them, so they grow Na’vi-human hybrids called avatars, controlled by genetically matched, mentally-linked humans. A soldier who controls an avatar then falls in love with the Na’vi princess – and it’s your typical Hollywood love story!

Read more…

Jeanloup Sieff was born in Paris on the 3^rd of November 1933. He first started taking photographs at the age of 14, after being given a camera as a birthday present. He wanted to be a film director, but became a freelance reporter were he started working for Elle in 1955, he was just 22. In 1956 he progressed as a fashion photographer and by 1966 he worked with magazines such as Vogue, Harper’s Bazaar, Esquire, Glamour, Paris-Match, plus many more. He won a number of prizes, including the Chevalier des Arts et Lettres in Paris in 1981 and Grand Prix National de la Photographie in 1992. He believed that if he had not received a camera as a birthday present, that he may have never been a photographer. He sadly died in Paris on the 20^th September 2000 aged just 66. Read more…

Relevance and creative impact are the keys to generating a better response from busy HR managers. In most medium and larger companies, HR professionals carry a lot of responsibility, which makes them a target for many of us wishing to promote our conferences, training seminars, employee benefits, recruitment and professional services.  They act as a conduit, taking company-wide responsibility for key budgets.  If you want to get a member of staff onto a training course or to attend a seminar, you need to get buy-in from the HR Director.

Read more…