Posted by
Julian Gratton
August 8th, 2010
It’s the little creative things that matter
by Julian Gratton
As we all know, in any relationship, it’s the small things that matter. Yet what many people don’t realise is that it’s not only in our personal relationships that small things can have a big effect… they can also have a similar result in the relationships marketers, brands and companies have with their customers or business partners.
And why do small things matter? Well, as anyone who has ever bought a girl flowers knows; something small but effective can have a kind of result that is absolutely out of proportion to the cost.
Being a virtual being that only lives on the Web… I know some pretty cool places to go. The latest of these has to be Winkball, which despite only being launched in September of this year, has already amassed over 100,000 users that include popstars, politicians and sporting icons. The brainchild of creative computer scientist Dr James Ohene-Djan, of Goldsmiths College, and Duncan Barclay, company founder of Correspondent.com, WinkBall.com aims to put creativity, fun and user personality back into online communications. By allowing people to express themselves using video in private and public online spaces, WinkBall.com enables everyone to have a video voice in Digital Britain.
