I love billboards. It’s the huge format that captivates me. They’re like giant canvasses placed in the city or at the side of a busy road that scream ‘look at me!’ but only for a few seconds otherwise you may walk into a lamppost or drive into the back of someone else’s car.

Over the years I’ve seen some stunning billboards that have had me turning green with envy. The best ones are those that have words and pictures that work together in such a clever way that they catch the viewer’s attention, communicate quickly, and stay with them for a few miles down the road… and ultimately stick in the back of their mind for a lot longer.

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Anyone who has ever visited the Creative Department at Red C will know that we love our music… and there’s nothing more we like than discovering some new sounds to tap our little feet to during the working day… that is until Dawn makes our ears bleed by putting on some awful rave radio station like Energy 98.

The band Urusen have just supplied the music for our recent TV Commercial for Cottages4you, and as well as the track ‘Now that she has flown’, that features in the advert… they have some other great tunes as well… which is why we thought we’d do a little piece about that as we also quite like listening to them to help our creativity.

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Negative Space by Noma Bar

Can a picture really paint a thousand words? Well, yeah, if Noma Bar designed it. A modern-day master of the ‘less is more’ approach to design, Noma’s ingenious use of negative space gives his work a startling subtlety that creeps up and smacks you between the eyes.

Throw in some incisive wit in his creative handling of current political and cultural issues, and you’re looking at one of the most prestigious designers of the minute. He’s hot stuff. And once you’ve seen his work, you’ll know why. Read more…