January 28th, 2010
by Joseph Reaney
When I was growing up in a quiet little town in the south of England, I was always jealous of people with accents. “Wouldn’t it be wonderful” I thought, “to be able to ask for jellied eels, or a sausage barm, without sounding like a ponce. Wouldn’t it be bloody brilliant if the sound of my voice alone communicated a deep-rooted link to the precise location of my upbringing.”
I do, of course, have vocal indicators that identify me as southern English. Many people are even able to place my accent in the south east. But am I from Basildon or from Basingstoke; from Berkshire or from Kent? My part-BBC part-Estuary English style of speech gives few pointers to a precise location. The fact is, millions of people across a large chunk of the country speak in much the same boring way as I do. My voice is a poor compass. It’s hardly surprising, then, that I dreamt of having a real accent.
And I wasn’t the only one. Quite a few of my schoolmates, acutely aware of our shared non-accent, tried to adopt alternatives – with varying degrees of success. Out of my best friends, Mark went Cockney, Dave became Brummie and Pete plumped for Pakistani: a particularly ill-considered move that did little for his reputation among the local Asian community.
Now in our mid-twenties, I think we’ve all accepted we’ll never have real accents. We’ll always be simply ‘southern’. Yet I remain absolutely fascinated by cities or small regions with a unique style of speech. So when I was given the opportunity to move to Manchester in mid-2008 there was just a single thought that crossed my mind. Mint. Read more…
Tags: Accent, Angles, Award Winning Advertising, BBC English, Berwick-upon-Tweed, Bradford, Brummie, Celts, Chester, Cockney, Copywriting, Creative Advertising Agency, Creative marketing, Estuary English, Joseph Reaney, Lancashire, Liverpool, Manc, Manchester, North South divide, Romans, Saxons, Sheffield, Stoke, Words
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January 15th, 2010
by Joseph Reaney
A couple of months ago, I booked a weekend break with cottages4you – one of the UK’s leading holiday property companies and, incidentally, one of my favourite Red C clients (because they let me write copy like this). Just before I was due to go away, it was suggested that I write an account of my holiday cottage experience and post it here on this website. Naturally, I started to panic. What if it was a holiday from hell? What if I turned up to find a glorified tool shed decorated throughout with kitten vomit? Luckily for me, I needn’t have worried. Everything about the place was just about perfect… Read more…
Tags: Advertising, Award Winning Advertising, Award-winning agency, Cottages4you, Creative Advertising Agency, Direct Marketing Agency, Email Marketing, holiday cottage, Marketing, Mr Smith Goes To Washington, Online Agency, Online Marketing, PPC Agency, Red C client, SEO Company, Welcome Cottages
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November 18th, 2009
by Joseph Reaney
I like words. They happify me. In fact, they make me tripudiate with joy. I’m one of those people who take far more pleasure in hearing about a crepuscular splodge than actually seeing one; and would much rather read about a spelunking scrimshanker than go and cheer him on. I get a kick out of the English language and, at the risk of being philodoxical, I think everybody should. Language may be fundamentally a means of communication, in the way that food is fundamentally a means of nutrition, but both offer pleasure far beyond their function. Words should be savoured like a sumptuous steak.
Of course, when I try to convince my chums about the myriad delights of mellifluous language, they call me a ponce. Well, until a few weeks back. All of a sudden, they’re casually dropping obscure words into every conversation. It’s frippet this and proprioception that. And while I love to think it’s down to my strategic nagging, I’m afraid it isn’t. They still think I’m a ponce. But they’ve become huge fans of this website called Wordle. Read more…
Tags: Advertising, Award-winning Copywriting & Design, Copywriting, Creative Advertising Agency, Crepuscular, Direct Marketing Agency, Frippet, Happify, Joseph Reaney, Logophile, Marketing Agency, Mellifluous, Mystery Tipper, Online Agency, Online Marketing Agency, Panglossian, Philodoxical, PPC Agency, Proprioception, Scrimshanker, SEO Company, Spelunking, Through-the-line Advertising Agency, Tripudiate, Word Cloud, Wordle
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Sonya Greenwood
September 16th, 2009
by Sonya Greenwood
It’s not every day you walk into the studio to be greeted by a lingerie-clad lady striding confidently around reception. It wasn’t even that warm, as I recall. Some of the guys in the studio quite liked the idea though. (There you go Steve, Leigh and Lee… told you I wouldn’t mention any names.)
Read more…
Tags: Advertising and Marketing, Creative Advertising Agency, Digital Video Production, Flex Account, Freemans, home shopping, Interactive Advertising Agency, Interactive Agency UK, Marketing Agency, Seal Films, Velvet Productions, Video Production Services, Viral video
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