Posts Tagged ‘Cottages4you’

Julian Gratton
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Julian Gratton
March 17th, 2010

Red C nominated at the 2010 Roses Advertising Awards for Cottages4you

by Julian Gratton

The end cottage scene from the Cottages4you TV Commercial that has been nominated at the 2010 Roses Advertising AwardsEveryone at Red C today is chuffed to bits after hearing that our TV Commercial for Cottages4you has been nominated in the ‘TV Commercial Over 30 Seconds’ category at the 2010 Roses Advertising Awards. Attended by around 400 key individuals from the advertising industry, the Roses Advertising Awards allows the creative community the opportunity to demonstrate and prove their innovation and creativity.

The nominated advert aims to highlight the benefits of a self catering holiday by focusing on the experiences guests take home with them. Customer research carried out by HCG showed that the main features of a cottage holiday were relaxation, freedom and enjoying being ‘back with nature’. The scenarios depicted in the 40 second advert reflect these feelings and capture the essence of a cottage holiday.

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Joseph Reaney
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Joseph Reaney
January 15th, 2010

My holiday from heaven

by Joseph Reaney

cottageA couple of months ago, I booked a weekend break with cottages4you – one of the UK’s leading holiday property companies and, incidentally, one of my favourite Red C clients (because they let me write copy like this). Just before I was due to go away, it was suggested  that I write an account of my holiday cottage experience and post it here on this website. Naturally, I started to panic. What if it was a holiday from hell? What if I turned up to find a glorified tool shed decorated throughout with kitten vomit? Luckily for me, I needn’t have worried. Everything about the place was just about perfect… Read more…

Julian Gratton
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Julian Gratton
December 26th, 2009

Commercial Director: Phil Taylor

by Julian Gratton

The darts player Phil Taylor, not the Commercial Director Phil Taylor who recently shot a TV Advert for Cottages4you on behalf of Red C Marketing, Advertising Agency and Direct Marketing AgencyBefore we go any further… no… the 14 times World Darts Champion is not moonlighting as a Commercials Director… the Phil Taylor we’re talking about is far taller, skinnier and has considerably less hair! Phil recently finished filming a new advert for us for Cottages4you… an ad that everyone here at Red C is incredibly proud of and was brought to life by both Phil and Sharon Gunnel, the Producer at Velvet.

Our first introduction to Phil was through his reel which immediately grabbed us for his clever subtle use of humour and ability to capture some lovely moments on films as well as getting some memorable performances from his actors. On meeting him I was instantly sold by his passion for both our concept and his desire to stay true to my original idea and deliver an advert that had high production values and quite simply and beautifully converted a singular message in a memorable way.

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Julian Gratton
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Julian Gratton
December 26th, 2009

The making of our cottages4you TV Ad

by Julian Gratton

I love it when a plan comes together

I love it when a plan comes together

It was that great leader of men Hannibal Smith who once said… “I love it when a plan comes together”. And that sums up perfectly how I feel about our TV advert for the holiday cottages brand cottages4you. It took  a large number of talented people to create the 40 seconds of film that is embedded within this posting… and to give you an insight into how we ended up with the advert we did… I thought I’d tell you the story of the commercial’s creation.

From the original client briefing to some insights into the creative process and the ideas we presented you’ll hopefully see what went in to creating the final concept that went before the cameras. I’ll then look at the filming process as well as the work that went into the post-production and resulted in the final commercial… which is hopefully enticing people up and down the country to book a break with cottages4you.

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Julian Gratton
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Julian Gratton
December 24th, 2009

Cinematographer: Trevor Forrest

by Julian Gratton

Cinematographer Trevor Forrest hard at work preparing to shoot the cottage scene for the Cottages4you TV CommercialAt Red C we love working with talented and passionate individuals, which is why we thoroughly enjoyed working recently with Trevor Forrest… who was the Cinematographer on our recent commercial for Cottages4you and also qualifies for the status of ‘bloody nice bloke’.

The Director of the commercial, Phil Taylor, told me how he had wanted to work with Trevor for a long time… and having worked with him on this project I can see why. The consummate professional at all times, Trevor worked his socks off to ensure the shot that was captured on camera was as lush and inviting as it could be… which has led to a great looking commercial.

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Julian Gratton
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Julian Gratton
December 15th, 2009

Urusen: Now that she has flown

by Julian Gratton

The cover for the Urusen track 'Now that she has flown' which provides the soundtrack to the Red C TV Commercial for Cottages4youAnyone who has ever visited the Creative Department at Red C will know that we love our music… and there’s nothing more we like than discovering some new sounds to tap our little feet to during the working day… that is until Dawn makes our ears bleed by putting on some awful rave radio station like Energy 98.

The band Urusen have just supplied the music for our recent TV Commercial for Cottages4you, and as well as the track ‘Now that she has flown’, that features in the advert… they have some other great tunes as well… which is why we thought we’d do a little piece about that as we also quite like listening to them to help our creativity.

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Julian Gratton
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Julian Gratton
December 14th, 2009

Holiday Cottages Group makes a return to the small screen thanks to Red C

by Julian Gratton

The end scene from the Cottages4you TV advert which was created by Red C Marketing and Advertising Agency on behalf of Holiday Cottages GroupHoliday Cottages Group (HCG), the UK’s number one holiday cottage rental agency with more than 10,000 properties in the UK, is launching its first TV campaign in three years. The advert will premiere on Boxing Day and run throughout quarter one.

Holiday Cottages Group has reported sales of domestic holidays are up by 12 percent on 2008 and following this success it is looking to strengthen its position further in 2010.

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Julian Gratton
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Julian Gratton
December 13th, 2009

Why being naturally curious about everything is the key to creative success

by Julian Gratton

Cheese, jam and Nice 'n' Spicy Nik Naks Sandwiches are a great way to start to be naturally curious to make yourself a better Creative and a naturally curious personEver had a cheese, jam and Nice ‘n’ Spicy Nik Naks sandwich? Sounds disgusting? How do you know if you’ve not tasted it? I mean you like cheese don’t you? You like jam don’t you? And everyone loves Nice ‘n’ Spicy Nik Naks… so what’s the problem! Are you not curious as to what it might taste like?

Being curious about everything is essential if you want to be anything better than just a good Creative. Back when I was 17 I loved cheese, jam and Nice ‘n’ Spicy Nik Naks sandwiches… I also read an Encyclopedia from cover to cover and in my early twenties I happily listened as my best friend (who’s an incredibly bright bloke) explained Cosmology to me… all because one day I knew this stuff would be useful.

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