It’s less than a week to go until our new campaign for cottages4you and VisitEngland is launched, so we thought it would be a good opportunity to look back on everything we’ve achieved – boy has it been a whirlwind few months!

This project started over 6 months ago, when we were asked to pitch for a joint campaign with cottages4you and VisitEngland. That in itself presented quite a challenge: 2 separate clients each with a different objective. It meant we really had to put our heads to together to come up with a cracking ad that essentially met 2 briefs! We knew it would be tricky but we couldn’t wait to start.

Read more…

Red C has created a new marketing campaign for a joint partnership between VisitEngland and cottages4you. The campaign, which will promote self-catering cottage holidays in England’s countryside and coastal locations, is set to launch on Boxing Day.

The TV advert, which cannot be revealed yet, will run through the key January to March booking period and is aimed at families, particularly focusing on cottages located in the countryside and on the coast. It will be supported by newspaper advertising, online advertising, direct marketing and radio.

Read more…

Everyone at Red C today is chuffed to bits after hearing that our TV Commercial for Cottages4you has been nominated in the ‘TV Commercial Over 30 Seconds’ category at the 2010 Roses Advertising Awards. Attended by around 400 key individuals from the advertising industry, the Roses Advertising Awards allows the creative community the opportunity to demonstrate and prove their innovation and creativity.

The nominated advert aims to highlight the benefits of a self catering holiday by focusing on the experiences guests take home with them. Customer research carried out by HCG showed that the main features of a cottage holiday were relaxation, freedom and enjoying being ‘back with nature’. The scenarios depicted in the 40 second advert reflect these feelings and capture the essence of a cottage holiday.

Read more…

I first got introduced to retoucher Ann Mulqueeney by my old Art Director and Creative Partner Simon Rowlands… and ever since I met her I have been constantly amazed by both her abilities as a retoucher and what a wonderful positive person she is… in fact I can safely say that she is someone who goes above and beyond for you every time to deliver truly stunning results.

Whether she is tidying up a fashion shot, smoothing down fabric and ironing out crows feet on a model’s face or undertaking something far more complex that could involve her having to combine up to 20 separate shots to create one stunning visual… Ann’s ‘can do’ attitude means even the most time consuming job is not a chore.

Read more…