Could Augmented Reality be the ‘next big thing’ for advertisers in 2010?
by Julian Gratton
Imagine walking down any street and holding up your iPhone… what you see on the screen is a view of the street yet there are lots of Zombies running towards you that you then have to shoot. Or imagine walking up to a wall and touching it… just for the wall to then display the view that is on the other side of it…. This is the world of Augmented Reality and it’s a world that looks like it’s going to be very big indeed.
Put simply, Augmented Reality blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell. It adds graphics, sounds, and smell to our world… and through a normal pair of glasses or display screen, informative graphics appear in your field of view, and audio coincides with whatever you see. These enhancements are then refreshed continually to reflect the movements of your head and the world around you.


