Loadsa Money!!!

I have some good news and some bad news.  The good news is you are only a few short words from success in your next email campaign.  The bad news is that establishing what those “few short words” should be is a task that takes a great deal of deliberation and consideration.  Well, it certainly should be. Subject lines can literally make or break an email’s performance – influencing everything from the opening rate to the click through rate. Obviously there are other contributing factors – the day and time of send to name but two – but without a doubt the key influencer has to be those “few short words”.

Now, I’ll be up front with you.  I’m not going to give you a magic formula for “can’t fail subject lines.” For one thing I don’t believe such a one-size-fits-all solution actually exists.  However, what I am going to give you is a series of tips and factors that you should always consider, when trying to establish what works for your audience.  Bear in mind this is not a something you will complete in an afternoon.  It will take a great deal of time and patience, but the rewards can be substantial.

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At Red C we put a lot of work into formulating the perfect email strategy to maximise response from recipients. So it’s important when it comes to producing the actual email creative that it is written and designed in a way that helps promote click-throughs.

Many companies go to a Direct Marketing Agency like Red C to do their DM packs. They then go to a Digital Agency to do their Emails. This is where they are going wrong. Today’s Direct Marketing Agencies are far better equipped to drive response and hit ROI targets from Emails than Digital Agencies are.

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