If new products can come and go, why can’t the stores that display them do the same? Well they can, and this is known as ‘Pop-up retail’. Over the last year there has been a surge in the pop-up phenomenon. You may ask the question what exactly is pop-up retail? As I discovered, it can only be described as something that is a temporary venue — the space could be a sample sale one day then a host to a private cocktail party the next.

Pop-up retail is specifically an idea or mindset that allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity. The main trend encompasses “popping-up” one day, and disappearing the next – creating a sense of being fresh and relevant – fantastic attributes for any brand. Read more…

Who’d have thought a Swedish furniture shop could provide the ideal location for a gripping melodrama?

I thought it was just somewhere couples went to have arguments.

Ikea Heights is a spoof soap opera filmed entirely at the Burbank store in California without the store’s permission. It’s really well done too. Customers are milling around in the background, busy deliberating whether the BILLY or the FLÄRKE bookcase would better complement their lounge decor… blissfully unaware of the scandal and intrigue unfolding around them.

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A company’s Branding is fundamental to consumer recognition and symbolises the company’s differentiation from its competitors. That’s why a Brand Identity is more than just a logo; it’s a collection of ideas, images and verbal attributes that convey the essence of a company, product or service.

Your Brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your Brand is derived from who you are, who you want to be and who people perceive you to be.

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