Posted by
Steve White
July 5th, 2010
Why email marketing agencies should worry about dead email addresses
by Steve White
Over the course of the last two years I have been involved in several conversations regarding what we should do with dormant or unresponsive email subscribers. These conversations have always been rather enjoyable due to the complex nature of the issue.
One side of the argument has always been that once an email address has been dormant or unresponsive for 6 to 12 months then it is quite right to remove the address from the email file but I tend to sit on the opposite side of the fence.
