Posts Tagged ‘Billboard Advertising’

Posted by
Julian Gratton
August 15th, 2010

Having fun with advertising billboards

by Julian Gratton

A plane lies embedded in a billboard in this advert for Forest Sherer InsuranceI love billboards. It’s the huge format that captivates me. They’re like giant canvasses placed in the city or at the side of a busy road that scream ‘look at me!’ but only for a few seconds otherwise you may walk into a lamppost or drive into the back of someone else’s car.

Over the years I’ve seen some stunning billboards that have had me turning green with envy. The best ones are those that have words and pictures that work together in such a clever way that they catch the viewer’s attention, communicate quickly, and stay with them for a few miles down the road… and ultimately stick in the back of their mind for a lot longer.

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Posted by
Julian Gratton
August 19th, 2009

Art & Copy: How creativity can solve everything

by Julian Gratton

artcopy_200908111602Do you want to have revealed to you the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry? Do you want to meet the artists and writers who brought a rebellious spirit to their work in a business more often associated with mediocrity or manipulation?

Well thanks to a new documentary called ‘Art & Copy’, now you can. This insightful film gives a basic overview of the history of American advertising since the 1960s, which is when a major shift brought the copywriters and artists together for the first time.

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