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	<title>Red C &#187; Bill Bernbach</title>
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		<title>This week&#8217;s book in reception: Remember those great Volkswagen ads?</title>
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		<pubDate>Mon, 28 Sep 2009 08:36:42 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[We Like]]></category>
		<category><![CDATA[Art Direction]]></category>
		<category><![CDATA[Award Winning Advertising]]></category>
		<category><![CDATA[Bill Bernbach]]></category>
		<category><![CDATA[Car Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[David Abbott]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Doyle Dane Bernbach]]></category>
		<category><![CDATA[Helmut Krone]]></category>
		<category><![CDATA[Julian Koenig]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Press Advertising]]></category>
		<category><![CDATA[TV Advertising]]></category>
		<category><![CDATA[VW Ads]]></category>

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		<description><![CDATA[When I was studying Advertising I aspired to write an ad as good as one of the classic Volkswagen Ads created by the creatives at [...]]]></description>
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