The United Colours of Benetton
by Steve White
We’ve all got a cupboard or a drawer that we fill with random bits of junk or those items that you never throw away, just on the off chance that one day you might need them. I was sifting through my very own cupboard of this type last weekend when I came across my old A-Level Media Studies ring binder amongst old toaster instructions and dead batteries. The temptation was too great so I took a gander. I was quite impressed. I was quite the academic.
Anyway, whilst sifting through the binder I came across a project entitled “My favourite advertising campaign”. The campaign I had chosen was the United Colours of Benetton. Within the report I had showcased some on my favourite ads and to be honest with you, I was blown away all over again.


