Comic Relief is arguably the highlight of charitable TV marathons in the UK, and has been since its inception in 1985. Originally, fundraising for the event was focused around buying red noses and getting sponsored for sitting in a bath of beans.  But that was then and now things are done a little differently. Despite the financial pressures of a recovering economy affecting everyone, this year’s total broke all previous records. Were the British public particularly eager to part with their cash? Or could social media have played a part in helping them reach such a grand total?

Read more…

Wikipedia lists over 50 ‘notable’ social networking sites across the globe, such was the phenomenon arguably started by MySpace a few years ago. With artists such as the Arctic Monkeys and Lily Allen owing their celebrity status to the power of this new development of web activity.

From these 50, there are a number of sites that have made the big time in the UK. They’ve been adopted by web users to such an extent that their power and attractiveness to Brands continues to grow daily. Three of the most notable, and talked about, social networking sites are Facebook, Bebo and Myspace.

Read more…