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		<title>Internship at an advertising agency – a student’s perspective</title>
		<link>http://www.redcmarketing.net/blog/marketing/internship-at-an-advertising-agency-%e2%80%93-a-student%e2%80%99s-perspective/</link>
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		<pubDate>Thu, 08 Apr 2010 07:59:38 +0000</pubDate>
		<dc:creator>Joanne Dutchak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
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		<category><![CDATA[Junior Account Executive]]></category>
		<category><![CDATA[Manchester Metropolitan University]]></category>
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		<description><![CDATA[The phrase ‘time flies’ is testament to my experience at Red C. It’s been six months since I left and I still miss the place!

Before embarking on my annual festival trip to Glastonbury in the summer of 2008, I was elated to find out I had secured the Junior Account Executive placement. However, panic soon struck! As a student with no relevant, practical business experience I was naturally overwhelmed and nervous as to how I could make a positive contribution to Red C. Those insecurities soon disappeared when I realised I was surrounded by people (both in the account and creative departments) who were willing to help, advise and guide me if need be.]]></description>
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		<title>Could storing your brain free you up to be more creative?</title>
		<link>http://www.redcmarketing.net/blog/general-interest/could-storing-your-brain-free-you-up-to-be-more-creative/</link>
		<comments>http://www.redcmarketing.net/blog/general-interest/could-storing-your-brain-free-you-up-to-be-more-creative/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 13:20:51 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Creative Concepts]]></category>
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		<category><![CDATA[Future of the Internet]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Tomorrow's World]]></category>
		<category><![CDATA[Advertising Concepts]]></category>
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		<category><![CDATA[Concepting]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Digital Design and Marketing Thinking]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[E-Memory]]></category>
		<category><![CDATA[Effective Marketing Communications]]></category>
		<category><![CDATA[Gordon Bell]]></category>
		<category><![CDATA[Internet Advertising and Creative Thinking]]></category>
		<category><![CDATA[Lifestream Backup]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[MyLifeBits]]></category>
		<category><![CDATA[Relationship Marketing and Creative Thinking]]></category>
		<category><![CDATA[Strategic Marketing Thinking]]></category>
		<category><![CDATA[Total Recall]]></category>

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		<description><![CDATA[As I get older I’m finding my memory is starting to let me down. I rack my brain for hours on end, trying to remember [...]]]></description>
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		<title>Creating a unique Brand Identity in a crowded market</title>
		<link>http://www.redcmarketing.net/blog/marketing/creating-a-unique-brand-identity-in-a-crowded-market/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/creating-a-unique-brand-identity-in-a-crowded-market/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 21:56:09 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Improvement]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Martin Butler]]></category>
		<category><![CDATA[People don’t buy what you sell]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/blog/?p=170</guid>
		<description><![CDATA[A company’s Branding is fundamental to consumer recognition and symbolises the company’s differentiation from its competitors. That’s why a Brand Identity is more than just a logo; it’s a collection of ideas, images and verbal attributes that convey the essence of a company, product or service.

Your Brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your Brand is derived from who you are, who you want to be and who people perceive you to be.]]></description>
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