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	<title>Red C &#187; B2B Marketing</title>
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		<title>The record breaking 2011 Mystery Tipper</title>
		<link>http://www.redcmarketing.net/blog/marketing/the-record-breaking-2011-mystery-tipper/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/the-record-breaking-2011-mystery-tipper/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 11:08:43 +0000</pubDate>
		<dc:creator>Katy Whittaker</dc:creator>
				<category><![CDATA[Advertising Awards]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Red C]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Award-Winning Marketing Campaign]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Creativity that gets results]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Direct Response Advertising Agency]]></category>
		<category><![CDATA[Interactive Marketing Agency]]></category>
		<category><![CDATA[Marketing Week]]></category>
		<category><![CDATA[Mystery Tipper Campaign]]></category>
		<category><![CDATA[Online Marketing Campaign]]></category>
		<category><![CDATA[Red C Marketing Feature]]></category>
		<category><![CDATA[Sales Promotion Agency]]></category>
		<category><![CDATA[Swinton Taxi]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=9169</guid>
		<description><![CDATA[The Swinton Mystery Tipper campaign began in March 2008 with the objective of generating insurance leads for Swinton Taxi Division.  Not only did it smash [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Internship at an advertising agency – a student’s perspective</title>
		<link>http://www.redcmarketing.net/blog/marketing/internship-at-an-advertising-agency-%e2%80%93-a-student%e2%80%99s-perspective/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/internship-at-an-advertising-agency-%e2%80%93-a-student%e2%80%99s-perspective/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 07:59:38 +0000</pubDate>
		<dc:creator>Joanne Dutchak</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Influences]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Public Sector Marketing]]></category>
		<category><![CDATA[Red C]]></category>
		<category><![CDATA[Account Executives]]></category>
		<category><![CDATA[Advertising Creative Department]]></category>
		<category><![CDATA[Award-Winning Creative Marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[Digital Agency Manchester]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Marketing Agency]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Integrated Marketing Communications]]></category>
		<category><![CDATA[Junior Account Executive]]></category>
		<category><![CDATA[Manchester Metropolitan University]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<category><![CDATA[PPC Advertising Agency]]></category>
		<category><![CDATA[SEO Company]]></category>
		<category><![CDATA[Student Placement]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=5869</guid>
		<description><![CDATA[The phrase ‘time flies’ is testament to my experience at Red C. It’s been six months since I left and I still miss the place!

Before embarking on my annual festival trip to Glastonbury in the summer of 2008, I was elated to find out I had secured the Junior Account Executive placement. However, panic soon struck! As a student with no relevant, practical business experience I was naturally overwhelmed and nervous as to how I could make a positive contribution to Red C. Those insecurities soon disappeared when I realised I was surrounded by people (both in the account and creative departments) who were willing to help, advise and guide me if need be.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/internship-at-an-advertising-agency-%e2%80%93-a-student%e2%80%99s-perspective/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
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		<title>Could storing your brain free you up to be more creative?</title>
		<link>http://www.redcmarketing.net/blog/general-interest/could-storing-your-brain-free-you-up-to-be-more-creative/</link>
		<comments>http://www.redcmarketing.net/blog/general-interest/could-storing-your-brain-free-you-up-to-be-more-creative/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 13:20:51 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Creative Concepts]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Future of the Internet]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Tomorrow's World]]></category>
		<category><![CDATA[Advertising Concepts]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[Concepting]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Digital Design and Marketing Thinking]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[E-Memory]]></category>
		<category><![CDATA[Effective Marketing Communications]]></category>
		<category><![CDATA[Gordon Bell]]></category>
		<category><![CDATA[Internet Advertising and Creative Thinking]]></category>
		<category><![CDATA[Lifestream Backup]]></category>
		<category><![CDATA[Marketing Services]]></category>
		<category><![CDATA[MyLifeBits]]></category>
		<category><![CDATA[Relationship Marketing and Creative Thinking]]></category>
		<category><![CDATA[Strategic Marketing Thinking]]></category>
		<category><![CDATA[Total Recall]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=2716</guid>
		<description><![CDATA[As I get older I’m finding my memory is starting to let me down. I rack my brain for hours on end, trying to remember [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/general-interest/could-storing-your-brain-free-you-up-to-be-more-creative/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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		<title>Pushing the public purse</title>
		<link>http://www.redcmarketing.net/blog/marketing/pushing-the-public-purse/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/pushing-the-public-purse/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 17:20:03 +0000</pubDate>
		<dc:creator>Adrian Rowe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Red C]]></category>
		<category><![CDATA[Advertising Agency]]></category>
		<category><![CDATA[B2B Brands]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[OGC Buying Solutions]]></category>
		<category><![CDATA[Public Sector Advertising]]></category>
		<category><![CDATA[Public Sector Marketing]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?p=1956</guid>
		<description><![CDATA[Here&#8217;s an interesting article that appeared on B2B Marketing Online that I helped out on. Enjoy With the recession dampening down desire for firms in [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/pushing-the-public-purse/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Red C feature in Marketing Week for the Swinton Mystery Tipper</title>
		<link>http://www.redcmarketing.net/news/red-c-feature-in-marketing-week-for-the-swinton-mystery-tipper/</link>
		<comments>http://www.redcmarketing.net/news/red-c-feature-in-marketing-week-for-the-swinton-mystery-tipper/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 12:42:41 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Award-Winning Marketing Campaign]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Creativity that gets results]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Direct Response Advertising Agency]]></category>
		<category><![CDATA[Interactive Marketing Agency]]></category>
		<category><![CDATA[Marketing Week]]></category>
		<category><![CDATA[Mystery Tipper Campaign]]></category>
		<category><![CDATA[Online Marketing Campaign]]></category>
		<category><![CDATA[Red C Marketing Feature]]></category>
		<category><![CDATA[Sales Promotion Agency]]></category>
		<category><![CDATA[Swinton Taxi Insurance]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/?page_id=1846</guid>
		<description><![CDATA[Those lovely people at Marketing Week have run a feature about the IDM Business Performance Awards 2009.. and as Red C picked up Bronze in [...]]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/news/red-c-feature-in-marketing-week-for-the-swinton-mystery-tipper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a unique Brand Identity in a crowded market</title>
		<link>http://www.redcmarketing.net/blog/marketing/creating-a-unique-brand-identity-in-a-crowded-market/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/creating-a-unique-brand-identity-in-a-crowded-market/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 21:56:09 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Improvement]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Inside Information]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2C Marketing]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Martin Butler]]></category>
		<category><![CDATA[People don’t buy what you sell]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/blog/?p=170</guid>
		<description><![CDATA[A company’s Branding is fundamental to consumer recognition and symbolises the company’s differentiation from its competitors. That’s why a Brand Identity is more than just a logo; it’s a collection of ideas, images and verbal attributes that convey the essence of a company, product or service.

Your Brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your Brand is derived from who you are, who you want to be and who people perceive you to be.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/creating-a-unique-brand-identity-in-a-crowded-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Generating better response from busy HR Managers</title>
		<link>http://www.redcmarketing.net/blog/marketing/generating-better-response-from-busy-hr-managers/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/generating-better-response-from-busy-hr-managers/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 20:19:00 +0000</pubDate>
		<dc:creator>Adrian Rowe</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Busy HR Managers]]></category>
		<category><![CDATA[Chartered Institute of Personnel Development]]></category>
		<category><![CDATA[Creative Impact]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[DMIS]]></category>
		<category><![CDATA[EMEA]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[increased response rates]]></category>
		<category><![CDATA[Increasing Response]]></category>
		<category><![CDATA[Relevant Marketing]]></category>

		<guid isPermaLink="false">http://www.redcmarketing.net/blog/?p=116</guid>
		<description><![CDATA[Relevance and creative impact are the keys to generating a better response from busy HR managers. In most medium and larger companies, HR professionals carry a lot of responsibility, which makes them a target for many of us wishing to promote our conferences, training seminars, employee benefits, recruitment and professional services.  They act as a conduit, taking company-wide responsibility for key budgets.  If you want to get a member of staff onto a training course or to attend a seminar, you need to get buy-in from the HR Director.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/blog/marketing/generating-better-response-from-busy-hr-managers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Red C tipped for glory with Swinton Mystery Tipper</title>
		<link>http://www.redcmarketing.net/news/red-c-tipped-for-glory-with-swinton-mystery-tipper/</link>
		<comments>http://www.redcmarketing.net/news/red-c-tipped-for-glory-with-swinton-mystery-tipper/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 13:31:42 +0000</pubDate>
		<dc:creator>Julian Gratton</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Arsenal]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Marketing Agency]]></category>
		<category><![CDATA[B2B marketing Awards]]></category>
		<category><![CDATA[Emirates Stadium]]></category>
		<category><![CDATA[Greenprint]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Lead Generation Award]]></category>
		<category><![CDATA[Swinton Insurance]]></category>
		<category><![CDATA[Swinton Mystery Tipper]]></category>
		<category><![CDATA[Swinton Taxi Division]]></category>
		<category><![CDATA[Swinton Taxi Insurance]]></category>
		<category><![CDATA[Wolsely]]></category>

		<guid isPermaLink="false">http://88.208.234.104/?page_id=673</guid>
		<description><![CDATA[The Swinton Mystery Tipper campaign, which has seen thousands and thousands of UK taxis donning the Mystery Tipper sticker in the hope of winning a £1,000 tip, has been nominated for a gong in the prestigious B2B awards.]]></description>
		<wfw:commentRss>http://www.redcmarketing.net/news/red-c-tipped-for-glory-with-swinton-mystery-tipper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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