As I get older I’m finding my memory is starting to let me down. I rack my brain for hours on end, trying to remember things I used to be able to recall in a moment. It’s got to the point where I need to carry some form of notation equipment around with me everywhere… either a notepad and pen or my trusty iPhone for typing notes or recording voice memos.
Having lots of life experiences and memories is essential to becoming a great Creative. In my working life I have used memories from my childhood in adverts as well as experiences told to me by friends or colleagues in copy I have written or ideas I have concepted. Trouble is, as you get older the more you have to remember. And the more you have to remember, the more you find your brain lets you down.
Here’s an interesting article that appeared on B2B Marketing Online that I helped out on. Enjoy
With the recession dampening down desire for firms in the private sector to buy new products and services, and the Government recently announcing apublic spending cash injection, many B2B brands are thinking of selling to the publicsector for the first time. Claire Weekes investigates how to get a foot in the door
As the recession continues to squeeze the budgets of companies across the UK, the window of opportunity to sell products and services to the private sector grows narrower by the week.
Those lovely people at Marketing Week have run a feature about the IDM Business Performance Awards 2009.. and as Red C picked up Bronze in The Diamond Award… our award-winning work for the Mystery Tipper gets a lovely feature.
The IDM Business Performance Awards have been celebrating the most effective and influential marketing for the past 12 years, recognising the strategic contribution of direct, data and digital marketing to business. The most coveted prize in direct marketing, the BPA Diamond becomes ever harder to win as the standard of entries raises the bar each year.
A company’s Branding is fundamental to consumer recognition and symbolises the company’s differentiation from its competitors. That’s why a Brand Identity is more than just a logo; it’s a collection of ideas, images and verbal attributes that convey the essence of a company, product or service.
Your Brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your Brand is derived from who you are, who you want to be and who people perceive you to be.
Relevance and creative impact are the keys to generating a better response from busy HR managers. In most medium and larger companies, HR professionals carry a lot of responsibility, which makes them a target for many of us wishing to promote our conferences, training seminars, employee benefits, recruitment and professional services. They act as a conduit, taking company-wide responsibility for key budgets. If you want to get a member of staff onto a training course or to attend a seminar, you need to get buy-in from the HR Director.
As I get older I’m finding my memory is starting to let me down. I rack my brain for hours on end, trying to remember things I used to be able to recall in a moment. It’s got to the point where I need to carry some form of notation equipment around with me everywhere… either a notepad and pen or my trusty iPhone for typing notes or recording voice memos.
Those lovely people at Marketing Week have run a feature about the IDM Business Performance Awards 2009.. and as Red C picked up Bronze in The Diamond Award… our award-winning work for the Mystery Tipper gets a lovely feature.
