We always knew when we created the direct mail for our Swinton Bikes Dealer campaign that we had a strong piece of direct marketing on our hands. And when the results came in for the piece we not only had a very happy client… we also had a potential award-winner!

So it’s good to hear that the nice people at the B2B Marketing Awards have agreed with our thoughts and nominated us in the category of ‘Best Use of Direct Mail’… and ‘Best Lead Generation Campaign’.

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So what TV show you watched last night did you discuss at work today? CSI? The Wire? Lost? It’s fair to say at some point during your working day you will have discussed a TV show you have seen with someone. Or perhaps it was a movie you saw at the weekend.

Imagine, though, having a conversation with someone about what you have both seen… yet what you watched and how the episode or film ended was totally different for you both! Not only that, but while you were watching you took part in a car chase that meant you test drove the new BMW Roadster and during the episode the character put some music on when they got home… but the music they put on, you chose!

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Red C’s work for the Swinton Mystery Tipper scooped a Gold in Financial Services and a Bronze in Business to Business at the 2009 Institute of Sales Promotion (ISP) Awards. The Awards, which honour the most creative and effective campaigns promoting sales, or changing behaviour, across all media channels, culminated in a spectacular ceremony at the London Hilton, Park Lane.

Around 300 entries were received for the ISP Awards this year from over 70 Agencies.  They represented 150 brands ranging from Aero to Waterstone’s, the Army to Scrumpy Jack and VisitScotland to Tourism Australia.
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The Swinton Mystery Tipper campaign, which has seen thousands and thousands of UK taxis donning the Mystery Tipper sticker in the hope of winning a £1,000 tip, has been nominated for a gong in the prestigious B2B awards. Nominated in the Lead Generation category, the spectacular results achieved for Swinton Taxi Division caught the keen eyes of the judges. If a taxi driver wants to be in with the chance of winning a £1,000 tip they have to display the special Mystery Tipper sticker in their cab window. To get their sticker, all they have to do is get an insurance quote from Swinton Taxi Division. Read more…