Posted by
Julian Gratton
November 10th, 2009
Red C do the double at the IPA Effectiveness Awards 2009
by Julian Gratton
It’s fair to say over the last year and a half our campaign for the Swinton Mystery Tipper has racked up a few awards. Two DMA Awards, two ISP Awards, an IDM Business Performance Award, a B2B Marketing Award and now the icing on the cake… two IPA Effectiveness Awards!
The IPA Effectiveness Awards are recognised by agencies and clients as Adland’s most rigorous awards scheme because entrants have to prove to a jury of experienced clients that their communications strategies have worked in hard business terms.
It was billed as creative flair versus strategic nous. Those blokes in jeans and trainers versus those guys in suits. It was a hard fought match… for fifty minutes the game was too close to call, but a late flurry by Creative sealed victory for the boys with Macs and sent the PC guys running home with their tails between their legs.
