Posts Tagged ‘Award Winning Direct Marketing’

Posted by
Julian Gratton
July 19th, 2009

How the wise words of Gandhi could turn Social Networking into something useful

by Julian Gratton

An image of Gandhi from Red C Marketing's Blog PostingBelieve it or not, Mahatma Gandhi is a bit of a hero of mine. I forget how many times I’ve said to people “Be the change you want to see in the world”… which I always confess is stolen from the great man himself.

One of the lovely things about Social Networking is how it has galvanised people into creating interest groups with the aim of creating change in the world. A quick search on Facebook under Darfur reveals one kind fellow promising to give $1 to every 1,0000 people who join his Facebook group.

Although such campaigns have the best intentions, you never really get to see whether they have worked or not, mainly because these groups have such lofty ambitions. There are, however, Social Networking sites out there that have a better plan… a plan that involves changing the world one small piece at a time.

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Posted by
Julian Gratton
June 5th, 2009

Red C bring home the IDM Business Performance Award

by Julian Gratton

Marketing Agency Red C's IDM Business Performance Award for their Swinton Mystery Tipper Marketing CampaignRed C are celebrating picking up another prestigious award for the Swinton Mystery Tipper; this time the award being the Bronze IDM Business Performance Diamond Award.

The IDM Business Performance Awards have been celebrating the most effective and influential marketing for the past eleven years, recognising the strategic contribution of modern, accountable marketing to business.

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