We’re pretty hot when it comes to this email marketing business, as well as making our clients happy it’s nice to know that our Peers recognise our expertise too… so as you can imagine we were chuffed to find out that we’ve received two nominations for our email marketing work at the 2011 Dadi Awards.

The Dadi Awards (Drum Award for the Digital Industries) are the awards that recognise and reward digital effectiveness. The awards are open to any business, including agencies and clients, who are producing effective digital strategies. Bringing together individuals and companies at the forefront of digital and providing the opportunity for those entering to prove how good they are.

So needless to say, with two nominations we are quite chuffed, and are looking forward to hopefully picking up something shiny on Friday 11th November in Saviles Hall in Leeds.

Believe it or not, Mahatma Gandhi is a bit of a hero of mine. I forget how many times I’ve said to people “Be the change you want to see in the world”… which I always confess is stolen from the great man himself.

One of the lovely things about Social Networking is how it has galvanised people into creating interest groups with the aim of creating change in the world. A quick search on Facebook under Darfur reveals one kind fellow promising to give $1 to every 1,0000 people who join his Facebook group.

Although such campaigns have the best intentions, you never really get to see whether they have worked or not, mainly because these groups have such lofty ambitions. There are, however, Social Networking sites out there that have a better plan… a plan that involves changing the world one small piece at a time.

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