Avatar and the future of 3D
by Katie Atkinson
When I looked at this We Like section of our website, I was surprised to see that no one in the agency had written an article about what is, in my opinion, one of the greatest films ever made. Therefore, I’ve decided to give Avatar the Red C recognition it deserves…
Avatar has completely dominated the box office over the last couple of months and has now officially become the highest-grossing film of all time, making more than £1.15bn in ticket sales around the world. The only film to even come close to this figure is Titanic – also directed by James Cameron. For the minority who haven’t seen this sci-fi epic, Avatar is about humanity’s quest to export a valuable mineral from the distant moon Pandora – and threatening the existence of the Na’vi race in the process. The humans have to create a relationship with the natives and learn about their environment in order to persuade them to move habitat, and leave their valuable resources to them, so they grow Na’vi-human hybrids called avatars, controlled by genetically matched, mentally-linked humans. A soldier who controls an avatar then falls in love with the Na’vi princess – and it’s your typical Hollywood love story!
Imagine walking down any street and holding up your iPhone… what you see on the screen is a view of the street yet there are lots of Zombies running towards you that you then have to shoot. Or imagine walking up to a wall and touching it… just for the wall to then display the view that is on the other side of it…. This is the world of Augmented Reality and it’s a world that looks like it’s going to be very big indeed.
