Posts Tagged ‘Art Direction’
June 6th, 2010
by Julian Gratton
The classic advert for cigarette brand Silk Cut
About six and a half years ago I gave up smoking, having smoked for well over ten years. Giving up was one of the hardest things I have ever done in my life, and I take great pride in the fact that I did it without the help of plastic cigarettes, patches or funny-tasting gum.
To a certain extent I quite miss smoking. I used to love the chats that I had with Jim, Neil and Nick in the dingy smoking room. I used to love lighting up after a really good meal and savouring the tobacco with a coffee or Cognac. More than anything, though, I loved the advertising… that was until the Labour Party introduced the legislative bill known as the ‘Tobacco Advertising and Promotion Act 2002’.
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Tags: Advertising History, Advertising Legislation, Art Direction, Benson & Hedges, Benson & Hedges Advert, Brand Advertising, Cigarette Advertising, Cinema Advertising, Classic Advertising, Collett Dickenson Pearce, Digital Agency, Direct Marketing Agency, Leo Burnetts, Manchester Advertising Agency, Manchester Design Agency, Marketing Agency, Marlboro, Marlboro Advertising, Marlboro Country, Press Advertising, Saatchi & Saatchi, SEO Company, Silk Cut, Silk Cut Adverts, Surreal Advertising
Posted in Advertising, Advertising History, Blog, Cigarette Advertising, Creative Concepts, General Interest, Influences, Press Advertising | 17 Comments »
June 3rd, 2010
by Katie Atkinson
I’ll be honest with you. I don’t usually spend much time looking round for new artists or unusual pieces of artwork. However last year I came across the artist Emma Hack, and instantly fell in love her work.
She uses body art on human bodies and blends them into detailed backgrounds to create intricate and fascinating photographs. Through a lot of dedication and hard work her career has developed from children’s face painting to makeup artist to a body illustrator.
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Tags: Advertising Agency, Art, Art Direction, Commercial Photographer, Design, Digital Marketing, Direct Marketing Agency, Direct Response Agency, Email Marketing Agency, Emma Hack, Florence Broadhurst, Human Wallpaper, Internet Advertising, Living Canvasses, Manchester Advertising Agency, Marketing Agency, Online Marketing Agency, Photography, Photoshop, PPC Advertising Agency, Renault New Generation Art Award, Verushka
Posted in We Like | 3 Comments »
May 26th, 2010
by Dean Spicer
As my third week at Red C draws to a close I can only look back and wonder how it’s gone so quickly. Nonetheless after relocating to Manchester, finding a new flat, and establishing an acceptable groove in my office chair, I thought it was about time ‘the new boy‘ contributed to the agency’s ‘We Like’ page.
So I thought I’d share the work of the satirical sculptor Maurizio Cattelan, (like you do). To say I’ve been a fan would be a bit much but I can definitely count myself among his many admirers.
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Tags: Art, Art Direction, Award-Winning Advertising Agency, Banksy, Design, Digital Agency, Graphic Design, Graphic Design Agency, La Nona Ora, Manchester Advertising Agency, Manchester Design Agency, Marketing Agency, Maurizio Cattelan, Phaidon, Pope John Paul II, Sculpture
Posted in We Like | 2 Comments »
May 12th, 2010
by Nick Cliffe
Location photo-shoots are one of my favourite parts of my job as an Art Director at Red C. I love the exhilarating mix of logistics, teamwork, improvisation and on the spot creativity that is required to pull off a successful shoot for a client. Factor the British weather into the mix and it can make for quite a challenging day!
However when the excitement is over you can find yourself sitting in a Travelodge feeling like Alan Partridge, contemplating dismantling the trouser press. So it’s great when you meet a photographer who is not only up to the job of taking fantastic images but can entertain you in the bar that evening (whilst the days photos are uploading, obviously) with wild tales of photographing Motley Crue and Aerosmith in LA!.
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Tags: Advertising Agency, Advertising Agency Manchester, Advertising Photography, Aerosmith, Alan Partridge, Art Direction, Canon EOS 5D Camera, Cornish Pastie, Creativity, Design Agency Manchester, Direct Marketing Agency, holiday cottage, LA, Manchester Advertising Agency, Marketing Agency, Motley Crue, Photography, Red C
Posted in We Like | No Comments »
May 3rd, 2010
by Stuart Clark
I’ll be honest with you. I don’t normally read the Creative Review. I always feel a bit out of my depth flicking through its pages, like the people who have contributed to it are somehow on a higher creative plane than I am.
One thing I do know a lot about though is the Pet Shop Boys. So when I saw that the special vinyl edition of their most recent album “Yes” – created in collaboration with Farrow and The Vinyl Factory – has made it into the 2010 Creative Review Annual I was delighted.
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Tags: Album Art, Album Cover Designs, Album Design, Art Direction, Creative Concepts, Creative Execution, Creative Review, Creativity, gerhard richter, graphic designs, Mark Farrow, packaging, Pet Shop Boys, serpentine gallery, Yes
Posted in We Like | No Comments »
April 29th, 2010
by Julian Gratton
It’s rubbish when it rains on holiday. There are two good things, though, about the little weather blip on my holiday. One is that it is giving my balding head a break from the evil rays of the sun… and enabling it to stop looking like it is radioactive… and the second is to take a little time out and share with you one of the amazing things about this place. That thing being the street art that seems to be everywhere you turn in this fabulous country.
One of the things I love about going on holiday, is the moment when I start getting the desire to leave the beach and my trashy novels and grab my camera and just go exploring. This happened yesterday. The weather had become noticeably cooler… no longer were we in the energy-sapping heat of the low 90s… so I took the chance to go walk the streets of central Rio.
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Tags: Art, Art Direction, Brazil, Creative Art, creative director, Design, Environmental Advertising, Environmental Art, Graffiti, Grafitti Artist, Holiday, Manchester Advertising Agency, Manchester Design Agency, Political Advertising, Political Art, Religious Advertising, Religious Art, Rio de Janeiro, Street Advertising, Street Art
Posted in We Like | 1 Comment »
April 18th, 2010
by Julian Gratton
So after partaking in some fine ale at the Newcastle Beer Festival and catching up with some friends I found myself waking up in my hotel room in Newcastle with a slight headache. I now had the day to kill in Newcastle, and certainly one port of call had to be to the gallery which sat opposite my hotel… The Baltic Flour Mill, which for some reason had a bizarre message emblazoned on the side of this impressive gallery. The message simply read ‘The beginning of the war will be secret’. Which when placed on such an imposing looking building, certainly peaked my interest.
The message on the side of the gallery was of course advertising the work of Jenny Holzer, who is currently exhibiting at the Baltic in Newcastle/Gateshead until mid-May. A brief synopsis in the hotel guide had me hooked… as a writer and someone dealing in snappy headlines and slogans, I simply had to see this exhibition.
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Tags: Advertising Agency, Advertising Messages, Art Direction, Art Exhibition, Baltic Gallery, Design Agency, Direct Marketing Agency, headlines, Jenny Holzer, LED billboard, Manchester Advertising Agency, Manchester Design Agency, Marketing Agency, Messages, New York’s Times Square, Newcastle Art Gallery, Slogans, Text Advertising, Text Messages
Posted in We Like | No Comments »
March 22nd, 2010
by Katie Shoard
If you’re from north of the Watford Gap, you’ll know that southerners can be a bit snooty about the north at times. In fact, I bet the idea of a visiting a ‘provincial’ northern town like Bradford or Warrington would get those Kensington yummy-mummy sorts quaking in their Manolos. Not that it bothers us lot – after all, us northerners are made of far sterner stuff.
How refreshing it was therefore, when I stumbled upon the work of John Bulmer, a photographer from the home counties, who during the 60s and 70s captured the stark beauty and honesty of working-class Northern people and their communities. In a time when industrial landscapes and economic deprivation meant that for many conditions were more than a little grim up north, he scratched the region’s soot covered surface and revealed its character and charm.
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Tags: Art Direction, Coal Miners, Creativity, Design, Direct Marketing Agency, Direct Response Advertising, England, Industrial Landscapes, John Bulmer, Manchester Advertising Agency, National Coal Mining Museaum, Northern People, Photography
Posted in We Like | No Comments »
February 3rd, 2010
by Katie Shoard
Shirley - Bottle blonde and proud of it
Shirley Polykoff is a legendary advertising personality whose copy revolutionised both the fortunes of Clairol and the lives of women in 1950s America.
A ballsy girl from Brooklyn, Shirley battled her way up the ranks at Foote, Cone & Belding agency from the position of junior copywriter to vice president and creative director, to finally, inductee of the Advertising Hall of Fame. On her way up, this flamboyant and brilliant woman gained a reputation as ‘a dynamo in selling and advertising’, with her copy for Clairol hair dye famous not only for its explosive cultural and commercial impact but also for persuading David Hockney to go blonde.
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Tags: Advertising, Advertising Agency Manchester, Advertising Hall of Fame, Advertising Woman, American advertising folklore, Art Direction, Award-winning Copywriting, Clairol, Cone & Belding, Cone & Belding agency, Copywriter, Copywriting, Creativity, David Hockney, Famous ad campaigns, Foote, Marketing Agency, Miss Clairol, PPC Agency, SEO Company, Shirley Polykoff, Vintage advertising, Writing for Advertising
Posted in Advertising, Blog, Copywriting, Creative Concepts, Creativity, General Interest, Influences, Marketing | No Comments »
December 14th, 2009
by Julian Gratton
Along with giving me an addiction to Fig Rolls and introducing me to the music of Mr Scruff I also credit my old Art Director, Simon Rowlands, with introducing me to the photographic work of Martin Parr about 6 years ago… and ever since then I’ve been a fan of his unique views of both Britain and the world in which we live.
Internationally recognised as a brilliant satirist of contemporary life, Martin Parr has led the development of the British documentary tradition with wit, style, and intelligence in a career that boasts numerous publications and exhibitions. His work is held by major galleries and museums worldwide. ‘Common Sense’, which this week graces our reception area, combines extravagantly lurid and luscious colour with Parr’s trademark sense of irony. Though hilariously funny – as always with Parr’s work – there is a sharp and biting edge to the humour.
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Tags: Advertising, Advertising Agency Manchester, Art Direction, Britain, Common Sense, Design, Design Agency, Digital Agency, Direct Marketing Agency, Direct Response Advertising, England, Joel Meyerowitz, John Hinde, Kitch, Kitsch, Martin Parr, Online Agency, Photography, PPC Agency, SEO Company, William Eggleston
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