A recent Facebook update by a good friend of mine got me thinking a great deal about the creative mind. His update simply said that he was looking forward to reading his son’s story entitled ‘The Adventures of Captain Potato and the Bin of Time’.

I also had with my 11-year-old son stay over this weekend, and again was amazed at how his mind works, how he is intrigued about everything, and is capable of such bizarre trains of thought that lead to some incredibly daft conversations.

With both my son and my friend’s son there will no doubt come a time when the most common phrase they hear will be ‘grow-up!’ They’ll hear it from their teachers, fellow classmates, other adults and as they get older, their colleagues…. Which if they are not careful, could hinder the creative sides of their brains.

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At Red C we love letterheads. Which is probably a good thing since we’ve designed quite a few over the years. In some cases, a letterhead is the first thing that many a customer or client sees when dealing with a business, so having one that is aesthetically pleasing, impactful, memorable and professional is incredibly important. It’s safe to say, though, that designing a letterhead for a business is relatively a straightforward design challenge.

So imagine, for example, if instead of a business, we were tasked with designing the letterhead of say… the leader of the Third Reich. Or maybe a scientific genius, a film director, an animation company, a master magician or the Prime Minister. I wonder how we’d go about designing then.

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