Posts Tagged ‘Advertising Creativity’

Posted by
Julian Gratton
December 5th, 2010

The behind the scenes picture of the day

by Julian Gratton

Stanley Kubrick takes a picture of himself and a young lady during a break in the Shining. Some guy called Jack gets in the way.When I was seven years old I had an obsession with the movies. At this tender age all I wanted to be was a stunt man and my hero at the time was a guy called Dar Robinson. An unfortunate incident with a wall ended my dreams of becoming a stuntman when I learned two things. One being that falling from a great height really hurts. The second being that at great heights elbows don’t break… they shatter… resulting in several weeks in hospital and elbow replacement surgery (pop by and I’ll show you the scars of this early boyhood adventure).

I still had my passion for the movies, yet as a result of this accident I switched to wanting to become a film director. That dream never materialised but I would not change that for the world as I absolutely love my job and the opportunities it gives me. I’m still a big film buff, though, and no matter how many commercials I see made I am still fascinated by the magic and creativity that happens behind the lens by the people who are making movies and commercials.

Read more…

Posted by
Julian Gratton
July 25th, 2010

How the movies have inspired creativity in advertising

by Julian Gratton

How movies like Raiders of the Lost Ark have influenced advertising campaignsWhen I was a kid I had a friend who lived next door whose dad was in the Territorial Army. The best thing, as far as I could see, about having a dad in the Territorial Army was that he would come home on a weekend in an old Army Land Rover… an Army Land Rover that was perfect for firing-up our boyhood imaginations.

You see, this was not just any Land Rover in our eyes… it was a Nazi Land Rover! A Nazi Land Rover carrying the Ark of the Covenant to a secret lair where it would be opened in some bizarre ritual. Cue then lots of walking down the side, sliding underneath and jumping on top of this battered old vehicle as my friend and I took it in turns to be in intrepid archaeologist… Indiana Jones!

Read more…