Ever had a cheese, jam and Nice ‘n’ Spicy Nik Naks sandwich? Sounds disgusting? How do you know if you’ve not tasted it? I mean you like cheese don’t you? You like jam don’t you? And everyone loves Nice ‘n’ Spicy Nik Naks… so what’s the problem! Are you not curious as to what it might taste like?
Being curious about everything is essential if you want to be anything better than just a good Creative. Back when I was 17 I loved cheese, jam and Nice ‘n’ Spicy Nik Naks sandwiches… I also read an Encyclopedia from cover to cover and in my early twenties I happily listened as my best friend (who’s an incredibly bright bloke) explained Cosmology to me… all because one day I knew this stuff would be useful.
I was first introduced to Claire Read whilst working at another agency. It was there when I first noticed the style and detail of her visuals. Whether it is black and white or colour sketches, they are always meticulous and of a very high standard. It’s impressive to see Claire turn my rough scamps into polished visuals with relative ease. I find Claire to be an affable character, which makes working with her a pleasure. She has a great sense of humour and as long as she can go on the internet for reference she’ll produce some fantastic illustrations!
As I get older I’m finding my memory is starting to let me down. I rack my brain for hours on end, trying to remember things I used to be able to recall in a moment. It’s got to the point where I need to carry some form of notation equipment around with me everywhere… either a notepad and pen or my trusty iPhone for typing notes or recording voice memos.
Having lots of life experiences and memories is essential to becoming a great Creative. In my working life I have used memories from my childhood in adverts as well as experiences told to me by friends or colleagues in copy I have written or ideas I have concepted. Trouble is, as you get older the more you have to remember. And the more you have to remember, the more you find your brain lets you down.
I’ve lost count of how many times I’ve been asked that question by friends or clients. It’s probably the most common question a creative person gets asked. Trying to define the creative process can be very difficult for most creatives, probably because the word ‘process’ implies that there is a series of steps that you follow to reach a solution… and we creatives like the mysticism that comes with the answer “it’s just something I can do… the ideas just appear in my head”.
Like it or not, though, there are processes that the mind goes through in order to generate ideas. I’m not saying that all minds follow the same process, but there is a basic process that the mind follows and because of the uniqueness of human beings and their life experiences; a 1000 minds can be set the same creative challenge and come up with a 1000 completely different answers.
Ever had a cheese, jam and Nice ‘n’ Spicy Nik Naks sandwich? Sounds disgusting? How do you know if you’ve not tasted it? I mean you like cheese don’t you? You like jam don’t you? And everyone loves Nice ‘n’ Spicy Nik Naks… so what’s the problem! Are you not curious as to what it might taste like?
I was first introduced to Claire Read whilst working at another agency. It was there when I first noticed the style and detail of her visuals. Whether it is black and white or colour sketches, they are always meticulous and of a very high standard. It’s impressive to see Claire turn my rough scamps into polished visuals with relative ease. I find Claire to be an affable character, which makes working with her a pleasure. She has a great sense of humour and as long as she can go on the internet for reference she’ll produce some fantastic illustrations!
As I get older I’m finding my memory is starting to let me down. I rack my brain for hours on end, trying to remember things I used to be able to recall in a moment. It’s got to the point where I need to carry some form of notation equipment around with me everywhere… either a notepad and pen or my trusty iPhone for typing notes or recording voice memos.
