Posted by
Andrew Campbell
June 18th, 2010
by Andrew Campbell
There has been a scandal at the World Cup and no it doesn’t involve a dodgy penalty decision or some kind of WAG swapping saga. Instead it centres on a group of around 30 scantily clad Dutch ladies who were removed from a game and arrested. Yet it wasn’t their lack of attire that got them into trouble… the crime was them taking part in the dark arts of “ambush marketing”. So what exactly is ambush marketing? Basically, it’s a marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to that event. That means companies taking part in such sneaky tactics benefit from free association while also reducing the effectiveness of any rival brand’s connection to the event.
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Tags: Adidas, Advertising, Advertising Agency Manchester, Ambush marketing, Bavaria NV, Beijing Olympics, Coca-cola, Creativity, Direct Marketing Agency, Fifa, Hugo Boss, Internet Advertising, Marketing Agency, Nike, Pepsi, PPC Agency, Qantas Airlines, SEO Company, South Africa, Sydney Olympics, World Cup
Posted in Advertising, Ambush Marketing, Blog, Creativity, General Interest, Marketing, Marketing Innovations | View Comments
September 8th, 2009
by Julian Gratton
QR Codes. Great little invention… bloody boring to look at though. Well not any more thanks to the Tokyo based agency SET who have found a way to make these two dimensional barcodes visually more interesting.
For those of you who are unfamiliar with QR Codes. A QR Code (The QR standing for Quick Response) is a Japanese invention that was initially used for tracking vehicle parts in vehicle manufacturing. They are common in japan and with the rise in popularity in smart phones on these shores… we’re beginning to see a lot of them in adverts and magazines.
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Tags: Adidas, Art, Design, Designer QR Codes, Digital Media, Direct Response Advertising, Graphic Design, Interactive Agency, Interactive Design, Internet Marketing, Louis Vuitton, Marc Jacobs, Marketing Innovations, Mobile Phone Advertising, Mobile Phone Marketing, QR Codes
Posted in We Like | View Comments
There has been a scandal at the World Cup and no it doesn’t involve a dodgy penalty decision or some kind of WAG swapping saga. Instead it centres on a group of around 30 scantily clad Dutch ladies who were removed from a game and arrested. Yet it wasn’t their lack of attire that got them into trouble… the crime was them taking part in the dark arts of “ambush marketing”. So what exactly is ambush marketing? Basically, it’s a marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to that event. That means companies taking part in such sneaky tactics benefit from free association while also reducing the effectiveness of any rival brand’s connection to the event.
