Before we go any further… no… the 14 times World Darts Champion is not moonlighting as a Commercials Director… the Phil Taylor we’re talking about is far taller, skinnier and has considerably less hair! Phil recently finished filming a new advert for us for Cottages4you… an ad that everyone here at Red C is incredibly proud of and was brought to life by both Phil and Sharon Gunnel, the Producer at Velvet.

Our first introduction to Phil was through his reel which immediately grabbed us for his clever subtle use of humour and ability to capture some lovely moments on films as well as getting some memorable performances from his actors. On meeting him I was instantly sold by his passion for both our concept and his desire to stay true to my original idea and deliver an advert that had high production values and quite simply and beautifully converted a singular message in a memorable way.

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I love it when a plan comes together

It was that great leader of men Hannibal Smith who once said… “I love it when a plan comes together”. And that sums up perfectly how I feel about our TV advert for the holiday cottages brand cottages4you. It took  a large number of talented people to create the 40 seconds of film that is embedded within this posting… and to give you an insight into how we ended up with the advert we did… I thought I’d tell you the story of the commercial’s creation.

From the original client briefing to some insights into the creative process and the ideas we presented you’ll hopefully see what went in to creating the final concept that went before the cameras. I’ll then look at the filming process as well as the work that went into the post-production and resulted in the final commercial… which is hopefully enticing people up and down the country to book a break with cottages4you.

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