Leisure

The leisure sector has experienced a period of change in the last 12 months, especially the impact of the new smoking legislation on leisure venues, and the increased amount of leisure time that UK consumers are now spending online. Combined with deregulation in the market, these factors have created
a particularly turbulent year for the betting and gaming operators.
Recent Red C initiatives in this sector include a major multi-channel
initiative for market leader Ladbrokes, helping the company to exploit
their massive retail shop estate to increase usage of their telephone
and online operations; and a significant test program for online
brand 888.com, where Red C produced some breakthrough results
from direct mail, a channel that the company had previously struggled
to make cost-efficient. Read More...