Retail

Retail is at a crucial crossroads right now, in the doom and gloom of the economic downturn, some of the traditional big-spending UK marketers are in trouble.
Retailers are succumbing to depressed High Street spending in record
numbers - Woolworths, MFI, Whittards, Zavvi, Adams - and predictions
are for several more high profile casualties this year.

It's no surprise that retailers are turning to relationship marketing
techniques to survive, and that's where Red C can help. We believe
that the successful businesses will be those that can find the right
balance between their physical presence and their online activity.
Why should retailers continue to pay high property rentals when
they can reach customers, perhaps far more effectively, online?

Of course, there are flaws in this argument. We can't yet substitute the vital impact of eye contact and dialogue in the physical shop environment within our e-commerce emporia. So instead we focus on improving your ROI and sales per square foot through such techniques such as catchment area penetration strategies, turning around under-performing stores and improving store POS. If your current marketing isn't getting the impact and results you need, you should be talking to us. Read More...