Meet our people
Rosemary Walton - Client Services Director
What I love most about working at Red C is the chance to ‘walk a mile in the customer’s shoes’. I think it’s vital that creative briefs are informed by genuine and deep understanding of the target audience, and running dozens of eye-tracking projects has helped me to gain some unrivalled insights into how consumers and business-people react, instinctively, when presented with advertising and marketing.
I always encourage my team to understand the customer touchpoints. We study customer traffic flows, work with sales teams and delve into the client data. I believe that this is what makes Red C special as an agency partner. It’s also what makes my job so varied and enjoyable.
- DMA Innovation Award winner for pioneering use of eye-tracking research in marketing
- B2B, catalogue and retail marketing specialist
- Founding partner of Red C
in 1994
Julian Gratton - Creative Director & Deputy Managing Director
I’m a great believer in empathy and human truths… simply because they allow us to put an arm round the person or people we are communicating with. Show understanding and empathy with a person and they are more likely to become your friend, listen to what you have to say and ultimately purchase from you.
This approach is used with every piece of Red C work… whether that be a letter or an email to a Radio or DRTV ad. Our rewards come from the knowledge we have upped our clients sales... and if we pick up some industry awards along the way, well that is just a bonus!
- Awarded by D&AD, NY Festivals, Cannes Lions Direct, MCCA Best, DMA, ISP, London International, B2B Marketing and The IDM Business Performance Awards
- Sector experience includes Fashion, Finance, Home Shopping, Automotive, Healthcare, Retail and FMCG
- Through-the-line expertise in Press, Poster, Direct Mail, Radio, Television, POS, E-Marketing and Events
Mark Dowds - Financial Director
I strive for an ethical and environmental approach to all business activities inspired by extensive travel to other countries around the world as well as the UK. This naturally enters into our day-to-day approach to work.
Keeping the engine room running whilst looking at the strategic picture for the future as well as balancing client and supplier relationships is a challenging and fulfilling role, which is eagerly taken on day-to-day.
- 12 years accounts experience in the Marketing/Telemarketing Sector
- CIMA & CII Member
- Former financial controller of Red C
Adrian Rowe - Managing Director
I don’t believe in the ‘lapdog mentality’ that pervades many agencies. Agencies that tell clients what they want to hear. The role of a good agency is to ‘stand outside’ the client environment, get under the skin of the customers and the products, and make recommendations that will improve commercial performance.
I am convinced that the best model for a marketing agency combines creative excellence with strategic nous in equal measure. Pragmatic, approachable and commercially savvy, Red C has grown into a client focused agency that concentrates first on delivering business growth and profits for its clients, and I am intensely proud of this.
- Honorary Life Fellow of the IDM and Chair of IDM North
- Developed strategic and creative planning tools including the Customer Value Chain
and the Direct Mail
Fallout Model - Founding partner
of Red C in 1994
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Latest news
Monday at the Red C began like any other. Employees were pulling themselves into the office for yet another busy week, priority for most of course being a beverage before the start of their working day.
This particular morning was different though. The kitchen was brimming with a variety of delicious cakes that staff at Red C had spent their weekend baking. This change in morning ritual came about in support of ‘Time for a Cuppa’, an event that raises awareness for those affected by dementia which was organised by ‘for dementia’.
Bupa get stuck in to our tasty treats
‘for dementia’ (www.fordementia.org.uk) is committed to improving the quality of life for people affected by dementia. It is expected that by 2025, over 1 million people in the UK will be living with the condition, so there has never been a greater need for high quality dementia care and support. ‘for dementia’s’ aim is to increase the provision of high quality dementia care across the UK and continue to campaign for and raise awareness of carers’ needs.
Everyone at Red C had to donate a minimum of a £1 to get his or her hands on a range of cakes that included yummy scrummy double chocolate, choco rice krispy cakes and creamy sponge cakes – all the stops were pulled out to make some impressive treats. The results were equally impressive as £100 was raised in support for the charity.
Red C shared their cakes with other businesses too. They made an entrance at Bupa and had their cakes snapped up by the sweet-toothed staff. They also made a Client from Swinton’s day by surprising him with a tray full of cakes during a weekly update.
JD Williams also took part in the event and managed to raise over £200 for the cause, so between the two companies there’s over £300 going to the charity.
Well done to everyone involved. For more information about ‘for dementia’ or to make a donation to this worthwhile cause, go to www.fordementia.org.uk
Red C's receptionist tucks into a tasty treat in aid of Dementia
Holiday Cottages Group (HCG), the UK’s number one holiday cottage rental agency with more than 10,000 properties in the UK, is launching its first TV campaign in three years. The advert will premiere on Boxing Day and run throughout quarter one.
Holiday Cottages Group has reported sales of domestic holidays are up by 12 percent on 2008 and following this success it is looking to strengthen its position further in 2010.
The campaign promotes the cottages4you brand and aims to highlight the benefits of a self catering holiday by focusing on the experiences guests take home with them. Customer research carried out by HCG showed that the main features of a cottage holiday were relaxation, freedom and enjoying being ‘back with nature’. The scenarios depicted in the 40 second advert reflect these feelings and capture the essence of a cottage holiday.
The TV campaign has been created and produced by Red C with direction by Phil Taylor. The agency has been working with HCG for six months and has in the last two years won a raft of awards including two DMA Awards, two ISP Awards, an IDM Business Performance Award and two IPA Effectiveness Awards.
Creative Director, Julian Gratton said: “cottages4you wanted to take a different approach to advertising holidays, one which was not safe and formulaic and would create standout in the sector. Throughout the advert, there isn’t one stereotypical image of a family on a beach or someone swimming in a pool. This is all about the experience and what you take home from a holiday.”
Nick Rudge, Vice President Sales, Marketing and Operations at Holiday Cottages Group said: “With more cottages in the UK than any other provider, we have taken a bold approach with the creative, emphasising the unique qualities of a cottage holiday. We were impressed by Red C’s creative plan which develops intrigue as the advert progresses and concludes with an end scene which is both memorable and striking.”
The creative approach will be carried across all marketing channels including direct mail, email and website design. London Underground card panels, newspaper display and online display will also feature within the campaign.
You can see the first cottages4you advert from Saturday 26th December.
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