Meet our people
Rosemary Walton - Client Services Director
What I love most about working at Red C is the chance to ‘walk a mile in the customer’s shoes’. I think it’s vital that creative briefs are informed by genuine and deep understanding of the target audience, and running dozens of eye-tracking projects has helped me to gain some unrivalled insights into how consumers and business-people react, instinctively, when presented with advertising and marketing.
I always encourage my team to understand the customer touchpoints. We study customer traffic flows, work with sales teams and delve into the client data. I believe that this is what makes Red C special as an agency partner. It’s also what makes my job so varied and enjoyable.
- DMA Innovation Award winner for pioneering use of eye-tracking research in marketing
- B2B, catalogue and retail marketing specialist
- Founding partner of Red C
in 1994
Julian Gratton - Managing Director & Creative Director
I’m a great believer in empathy and human truths… simply because they allow us to put an arm round the person or people we are communicating with. Show understanding and empathy with a person and they are more likely to become your friend, listen to what you have to say and ultimately purchase from you.
This approach is used with every piece of Red C work… whether that be a letter or an email to a Radio or DRTV ad. Our rewards come from the knowledge we have upped our clients sales... and if we pick up some industry awards along the way, well that is just a bonus!
- Awarded by D&AD, NY Festivals, Cannes Lions Direct, MCCA Best, DMA, ISP, London International, B2B Marketing and The IDM Business Performance Awards
- Sector experience includes Fashion, Finance, Home Shopping, Automotive, Healthcare, Retail and FMCG
- Through-the-line expertise in Press, Poster, Direct Mail, Radio, Television, POS, E-Marketing and Events
Mark Dowds - Financial Director
I strive for an ethical and environmental approach to all business activities inspired by extensive travel to other countries around the world as well as the UK. This naturally enters into our day-to-day approach to work.
Keeping the engine room running whilst looking at the strategic picture for the future as well as balancing client and supplier relationships is a challenging and fulfilling role, which is eagerly taken on day-to-day.
- 12 years accounts experience in the Marketing/Telemarketing Sector
- CIMA & CII Member
- Former financial controller of Red C
Adrian Rowe - Chairman
I don’t believe in the ‘lapdog mentality’ that pervades many agencies. Agencies that tell clients what they want to hear. The role of a good agency is to ‘stand outside’ the client environment, get under the skin of the customers and the products, and make recommendations that will improve commercial performance.
I am convinced that the best model for a marketing agency combines creative excellence with strategic nous in equal measure. Pragmatic, approachable and commercially savvy, Red C has grown into a client focused agency that concentrates first on delivering business growth and profits for its clients, and I am intensely proud of this.
- Honorary Life Fellow of the IDM and Chair of IDM North
- Developed strategic and creative planning tools including the Customer Value Chain
and the Direct Mail
Fallout Model - Founding partner
of Red C in 1994
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Latest news
Red C has created a new marketing campaign for a joint partnership between VisitEngland and cottages4you. The campaign, which will promote self-catering cottage holidays in England’s countryside and coastal locations, is set to launch on Boxing Day.
The TV advert, which cannot be revealed yet, will run through the key January to March booking period and is aimed at families, particularly focusing on cottages located in the countryside and on the coast. It will be supported by newspaper advertising, online advertising, direct marketing and radio.
All campaign material will carry the cottages4you.co.uk web address, along with the VisitEngland logo. cottages4you has said it will carry the key themes from this campaign into its other marketing activity including PR, social media and email to deliver even greater reach.
Tim Holt, VisitEngland’s head of marketing, said: “The self-catering sector is incredibly important to domestic tourism – 5.2 million overnight domestic holidays were taken in a rented property last year generating £17 billion in tourism spend. This campaign specifically highlights England’s coastline and countryside both of which offer experiences to be found nowhere else in the world! We are delighted to partner with such a well-respected brand as cottages4you.”
Nick Rudge, vice president of sales and marketing at The Hoseasons Group, said: “After a great couple of years, there’s no doubt, with both the London 2012 Olympic & Paralympic Games and the Queen’s Diamond Jubilee, next year is going to be a major year for English tourism. We’re really excited to be partnering with VisitEngland on this joint campaign to inspire even more people to holiday in England and further help boost domestic tourism and local economies.”
This year at Red C we have decided to take a different approach to our agency Christmas card… we’ve created six cards that we can pack up and sell in aid of the charity Mustard Tree. The cards we’ve created aren’t just a pretty picture of a winter scene like other Christmas cards… each of the six cards is an inspirational story for Christmas.
Everyone here at Red C has been heartened by the work that Mustard Tree do to provide life support for the homeless, marginalised and vulnerable across Greater Manchester… so this year the dreaded agency Christmas card brief had only one solution… create something to help this Charity at the time of year when it needs help the most… Christmas!
On the front of each card is a simple picture of a person, and on the reverse is their story. From Intisar who was a Doctor in Darfur and had to flee her country to Marc who has a passion for food and is a recovering alcoholic… each card tells how the person on the front has overcome difficulties in their life and, with help from Mustard Tree, found their self-worth and are moving in a positive direction.
To but a pack of cards there are two ways to buy, and all the money from the purchase of £3 per pack will go to Mustard Tree. You can buy online by clicking here.
Alternatively, the very kind and generous Sarah Wilson from Hey Little Cupcake is selling them at her Christmas shop in Spinningfields from Saturday December 3rd… so you can get yourself a gorgeous cupcake, coffee and help a charity all in one fell swoop!
Just before we go, a big thanks to Paul Moffat for shooting the cards for us.
Update, please note: Due to a printing error only 5 cards are available, MJ has been omitted.
The six inspirational stories for Christmas from Mustard Tree
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