Meet our people
Rosemary Walton - Client Services Director
What I love most about working at Red C is the chance to ‘walk a mile in the customer’s shoes’. I think it’s vital that creative briefs are informed by genuine and deep understanding of the target audience, and running dozens of eye-tracking projects has helped me to gain some unrivalled insights into how consumers and business-people react, instinctively, when presented with advertising and marketing.
I always encourage my team to understand the customer touchpoints. We study customer traffic flows, work with sales teams and delve into the client data. I believe that this is what makes Red C special as an agency partner. It’s also what makes my job so varied and enjoyable.
- DMA Innovation Award winner for pioneering use of eye-tracking research in marketing
- B2B, catalogue and retail marketing specialist
- Founding partner of Red C
in 1994
Julian Gratton - Creative Director & Deputy Managing Director
I’m a great believer in empathy and human truths… simply because they allow us to put an arm round the person or people we are communicating with. Show understanding and empathy with a person and they are more likely to become your friend, listen to what you have to say and ultimately purchase from you.
This approach is used with every piece of Red C work… whether that be a letter or an email to a Radio or DRTV ad. Our rewards come from the knowledge we have upped our clients sales... and if we pick up some industry awards along the way, well that is just a bonus!
- Awarded by D&AD, NY Festivals, Cannes Lions Direct, MCCA Best, DMA, ISP, London International, B2B Marketing and The IDM Business Performance Awards
- Sector experience includes Fashion, Finance, Home Shopping, Automotive, Healthcare, Retail and FMCG
- Through-the-line expertise in Press, Poster, Direct Mail, Radio, Television, POS, E-Marketing and Events
Mark Dowds - Financial Director
I strive for an ethical and environmental approach to all business activities inspired by extensive travel to other countries around the world as well as the UK. This naturally enters into our day-to-day approach to work.
Keeping the engine room running whilst looking at the strategic picture for the future as well as balancing client and supplier relationships is a challenging and fulfilling role, which is eagerly taken on day-to-day.
- 12 years accounts experience in the Marketing/Telemarketing Sector
- CIMA & CII Member
- Former financial controller of Red C
Adrian Rowe - Managing Director
I don’t believe in the ‘lapdog mentality’ that pervades many agencies. Agencies that tell clients what they want to hear. The role of a good agency is to ‘stand outside’ the client environment, get under the skin of the customers and the products, and make recommendations that will improve commercial performance.
I am convinced that the best model for a marketing agency combines creative excellence with strategic nous in equal measure. Pragmatic, approachable and commercially savvy, Red C has grown into a client focused agency that concentrates first on delivering business growth and profits for its clients, and I am intensely proud of this.
- Honorary Life Fellow of the IDM and Chair of IDM North
- Developed strategic and creative planning tools including the Customer Value Chain
and the Direct Mail
Fallout Model - Founding partner
of Red C in 1994
Awards Cabinet
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Latest news
We love books at Red C. And we especially love books that contain great advertising case studies, just like ‘Advertising Works 18′, which features a case study on our award-winning work for the Swinton Mystery Tipper.
‘Advertising Works 18′ shows how marketing communications has helped organisations including UKTV, Swinton Group and Halifax, to translate big ideas into impressive results on small budgets. So it’s perfect for anyone wanting to produce effective campaigns or drive their business to greater success.
The book contains full versions of the 16 case studies that won Gold and Silver prizes at the 2009 IPA Effectiveness Awards; the industry’s most prestigious and rigorously judged competition, and the benchmark for marketing communications best practice, as well as summaries of the Bronze awards.
The campaigns discussed are united by their successful demonstration of achieving a return on marketing investment. Each case study details the unique creative, communications and media strategy used to accomplish its objectives.
The book has been edited by Andy Nairn, Executive Planning Director, MCBD, contains a foreword by Tess Alps, CEO, Thinkbox; the Awards sponsor, and features insight and analysis from experts across the advertising industry. The themes include discussions on share of voice, digital and behavioural economics, which complement the invaluable information on brands and markets from the case studies.
At Red C we firmly agree with Dr Seuss and what he wrote with regards having fun…“It’s fun to have fun, but you have to know how”. And we certainly had some fun with one of our clients, Swinton Insurance, when we created an email that promoted Alien Abduction Insurance.
Obviously, this isn’t a real product. It was just a bit of fun that we thought we would have on April Fools’ Day. And it was so much fun that the technology news website, Techradar.com, voted our hoax email campaign one of the 10 best April Fools’ Day hoaxes on the web alongside Google’s Animal Translator App and Virgin Media using ferrets to lay broadband cables.
Techradar.com is the largest UK-based consumer technology news and reviews site. Their editorial independence is backed by the weight of the UK’s largest technology publisher plus objective test data from the TechRadar Labs. So when it comes to technology and all things geeky… they know what they are talking about.
So a big thanks to techradar.com, we’re glad you enjoyed our April Fools’ Day hoax as much as we had fun creating it.
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