We’ve cracked open the Champagne already in 2011 after finding out that we have beaten over 100 other advertising agencies in the UK to win the Diva Magazine billboard competition. The competition brief was to create a a poster to promote the 2011 Endangered Species International Summit, which celebrates diversity and challenges the culture that teaches girls and women to hate their own bodies.

The competition required Red C’s Creatives to submit ideas for a billboard advert to communicate the Endangered Species’ message: save future generations of women and girls from hating their own bodies. Our winning entry will be seen at 11 sites across London for 4 weeks running up to the Endangered Species summit in capital on 4^th March. The sites have been given to Endangered Species and DIVA courtesy of global advertising company Clear Channel.

Our winning concept also features in the March issue of DIVA magazine which is guest-edited by world-renowned psychotherapist, author and activist, Susie Orbach and is on sale now! Of course if you miss the magazine or the billboards around London, then just take a look below at our winning idea that was Art Directed by Red C’s Senior Art Director Nick Cliffe with Copy by the lovely Jo Richards.

Tags: Advertising Agency, Advertising agency in Manchester, billboard competition, Clear Channel, Creative Concepts, Creativity, Diva Magazine, Diva Magazine billboard competition, Endangered Species International Summit, Offline Advertising, Red C

This entry was posted on Thursday, February 3rd, 2011 at 4:49 pm and is filed under Advertising, Awards, Blog, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.