Red C win the task of boosting Gray & Osbourn’s online presence
Gray & Osbourn, a leading niche clothing brand in the UK premium home shopping market, have appointed Red C to expand the role of online marketing and broaden the brands appeal to attract new, younger online customers. The business was founded as a division of Selfridges in 1989 and is now owned by the N Brown Group. Red C won the business in a 5 way pitch that included the incumbent and came down to a final 2-way shoot-out.
Red C’s Creative Director, Julian Gratton, commenting on the win said: “We are particularly delighted with this win as we have strong credentials in the home shopping market generally, and in particular in fashion. We knew we could bring a fresh new approach to the brand and the marketing to give it more of a personality to broaden the appeal to a slightly younger audience looking for fashionable, but not high fashion, upmarket clothing, whilst not alienating Gray & Osbourn’s core stylish mature customer. ”
According to Gray & Osbourn’s Commercial Director Katy Ingram: “Red C ticked all the boxes for us. Not only did they demonstrate a solid understanding and insight into our brand and our customers, but they delivered some great creative and the bonus is that they have worked with the N Brown Group for many years so already understand the N Brown web platform and systems. It is an exciting time for us with a new MD and fresh team with new ideas and we are very much looking forward to working with Red C as part of that team to help move our business forward.”
The agency will begin work with the 2010 Spring/Summer Campaign across the website, email marketing and online recruitment initially.
Tags: Award-Winning Advertising Agency, Brand Agency, Design Agency Manchester, Direct Marketing Agency, Direct Response Advertising Agency, Fashion Advertising Agency, Gray & Osbourn, Julian Gratton, Katy Ingram, Marketing Agency, New Account Win, Online Marketing Agency
