Red C tipped for glory with Swinton Mystery Tipper
The Swinton Mystery Tipper campaign, which has seen thousands and thousands of UK taxis donning the Mystery Tipper sticker in the hope of winning a £1,000 tip, has been nominated for a gong in the prestigious B2B awards. Nominated in the Lead Generation category, the spectacular results achieved for Swinton Taxi Division caught the keen eyes of the judges. If a taxi driver wants to be in with the chance of winning a £1,000 tip they have to display the special Mystery Tipper sticker in their cab window. To get their sticker, all they have to do is get an insurance quote from Swinton Taxi Division.
This campaign has captured the imagination of cabbies everywhere. Already, six hardworking drivers are a grand richer thanks to the Mystery Tipper. The creative and account handling team will be at the black tie dinner at the Arsenal Emirates Stadium in London in November, hoping to add to the successful stash of 2007 when our client Wolseley picked up an award for Greenprint magazine
Tags: Arsenal, B2B Marketing, B2B Marketing Agency, B2B marketing Awards, Emirates Stadium, Greenprint, Lead Generation, Lead Generation Award, Swinton Insurance, Swinton Mystery Tipper, Swinton Taxi Division, Swinton Taxi Insurance, Wolsely
