Everyone at Red C today is chuffed to bits after hearing that our TV Commercial for Cottages4you has been nominated in the ‘TV Commercial Over 30 Seconds’ category at the 2010 Roses Advertising Awards. Attended by around 400 key individuals from the advertising industry, the Roses Advertising Awards allows the creative community the opportunity to demonstrate and prove their innovation and creativity.

The nominated advert aims to highlight the benefits of a self catering holiday by focusing on the experiences guests take home with them. Customer research carried out by HCG showed that the main features of a cottage holiday were relaxation, freedom and enjoying being ‘back with nature’. The scenarios depicted in the 40 second advert reflect these feelings and capture the essence of a cottage holiday.

The TV advert was created and produced by Red C with direction by Phil Taylor through Velvet Productions. Speaking about the nomination, Red C’s Creative Director and Deputy Managing Director, Julian Gratton, said: “cottages4you wanted to take a different approach to advertising holidays, one which was not safe and formulaic and would create standout in the sector. Throughout the advert, there isn’t one stereotypical image of a family on a beach or someone swimming in a pool. This is all about the experience and what you take home from a holiday… I’m really pleased that the judges have noticed the innovation we have tried to create in the ‘travel advertising sector’ and hopefully we can go on to pick up an award on the night”.

All will be revealed at the awards ceremony being held on Thursday 6th May at the Ramada, Manchester.  It’s on this night that the real celebration starts and those who have entered will be waiting in anticipation to see if they have remained nominated or won a bronze, silver or gold award.

Fingers crossed then!

Tags: Advertising Agency, Award-Winning Advertising Agency, Brand Advertising, Brand Advertising Agency, Cottages4you, Cottages4you TV Advert, Holiday Cottages Group, Manchester Advertising Agency, Phil Taylor, Roses Advertising Awards, TV Advertising, TV Commercial, Velvet Productions

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