We love books at Red C. And we especially love books that contain great advertising case studies, just like ‘Advertising Works 18′, which features a case study on our award-winning work for the Swinton Mystery Tipper.

‘Advertising Works 18′ shows how marketing communications has helped organisations including UKTV, Swinton Group and Halifax, to translate big ideas into impressive results on small budgets. So it’s perfect for anyone wanting to produce effective campaigns or drive their business to greater success.

The book contains full versions of the 16 case studies that won Gold and Silver prizes at the 2009 IPA Effectiveness Awards; the industry’s most prestigious and rigorously judged competition, and the benchmark for marketing communications best practice, as well as summaries of the Bronze awards.

The campaigns discussed are united by their successful demonstration of achieving a return on marketing investment. Each case study details the unique creative, communications and media strategy used to accomplish its objectives.

The book has been edited by Andy Nairn, Executive Planning Director, MCBD, contains a foreword by Tess Alps, CEO, Thinkbox; the Awards sponsor, and features insight and analysis from experts across the advertising industry. The themes include discussions on share of voice, digital and behavioural economics, which complement the invaluable information on brands and markets from the case studies.

Tags: 2009 IPA Effectiveness Awards, Advertising Agency, Advertising Campaign, Advertising Works 18, Award Winning Advertising, B2B Advertising, Direct Marketing Agency, Direct Response Agency, Effective Advertising, Effective Campaign, Internet Advertising, Manchester Advertising Agency, Marketing Agency, PPC Agency, SEO Company, Swinton Group, Swinton Mystery Tipper

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