Red C create marketing campaign for VisitEngland and cottages4you partnership
Red C has created a new marketing campaign for a joint partnership between VisitEngland and cottages4you. The campaign, which will promote self-catering cottage holidays in England’s countryside and coastal locations, is set to launch on Boxing Day.
The TV advert, which cannot be revealed yet, will run through the key January to March booking period and is aimed at families, particularly focusing on cottages located in the countryside and on the coast. It will be supported by newspaper advertising, online advertising, direct marketing and radio.
All campaign material will carry the cottages4you.co.uk web address, along with the VisitEngland logo. cottages4you has said it will carry the key themes from this campaign into its other marketing activity including PR, social media and email to deliver even greater reach.
Tim Holt, VisitEngland’s head of marketing, said: “The self-catering sector is incredibly important to domestic tourism – 5.2 million overnight domestic holidays were taken in a rented property last year generating £17 billion in tourism spend. This campaign specifically highlights England’s coastline and countryside both of which offer experiences to be found nowhere else in the world! We are delighted to partner with such a well-respected brand as cottages4you.”
Nick Rudge, vice president of sales and marketing at The Hoseasons Group, said: “After a great couple of years, there’s no doubt, with both the London 2012 Olympic & Paralympic Games and the Queen’s Diamond Jubilee, next year is going to be a major year for English tourism. We’re really excited to be partnering with VisitEngland on this joint campaign to inspire even more people to holiday in England and further help boost domestic tourism and local economies.”
Tags: Cottages4you, Cottages4you TV Advert, The Mob Films, Tourism Advert, TV Advert, TV Advertising Agency, VisitEngland
