We always knew when we created the direct mail for our Swinton Bikes Dealer campaign that we had a strong piece of direct marketing on our hands. And when the results came in for the piece we not only had a very happy client… we also had a potential award-winner!

So it’s good to hear that the nice people at the B2B Marketing Awards have agreed with our thoughts and nominated us in the category of ‘Best Use of Direct Mail’… and ‘Best Lead Generation Campaign’.

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We’re pretty hot when it comes to this email marketing business, as well as making our clients happy it’s nice to know that our Peers recognise our expertise too… so as you can imagine we were chuffed to find out that we’ve received two nominations for our email marketing work at the 2011 Dadi Awards.

The Dadi Awards (Drum Award for the Digital Industries) are the awards that recognise and reward digital effectiveness. The awards are open to any business, including agencies and clients, who are producing effective digital strategies. Bringing together individuals and companies at the forefront of digital and providing the opportunity for those entering to prove how good they are.

So needless to say, with two nominations we are quite chuffed, and are looking forward to hopefully picking up something shiny on Friday 11th November in Saviles Hall in Leeds.

Fed up of having to write lists when it comes to making a round of brews for your friends or colleagues? Always forgetting how a loved one or a relative likes their tea, coffee or hot comfort drink? Then ‘Brew Round’ is the answer to your hot drink making needs.

‘Brew Round’ is our brand spanking new iPhone app that aims to make brewing a whole raft of hot drinks a lot easier. And to save you time in the future, you can save your friends and their drinks in the handy library. The app also lets you create ‘Rounds’, these rounds store the groups of people that you regularly make drinks for.

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Following a 3 way pitch and 5 months work the new website for the iconic AGA cooker brand designed and built by Red C has gone live. The site has been completely redesigned to reflect the style icon of the AGA heat-storage range cooker while enhancing the usability of the site and bringing in social media aspects such as Facebook.

The project that took just over 5 months was a challenging one for all involved but Kathryn Lowe, Marketing Manager of AGA commented that “Red C researched, designed; built and facilitated the project brilliantly keeping every aspect under control making the experience a lot less painful than it could have been!” Red C even went so far as to test the site with their Eye Tracking equipment before the live date, comparing the old site against the new site with AGA owners and prospects to make sure that nothing in the process had been missed.

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There’s a few sore heads here this morning at Red C as we had a few ‘shandies’ last night after picking up an awards at the Travel Marketing Awards, which were held at the InterContinental Hotel at park Lane, London last night.

The Travel Marketing Awards are the only event of their kind recognising marketing excellence in travel, the awards ceremony is attended by senior agency, travel and tourism professionals representing the entire spectrum of the travel sector.

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As you’ve probably realised, at Red C we’re quite keen on this blogging lark. It’s a great way to share our views and thoughts on a wide range of subjects from email marketing and cigarette advertising. It’s nice to know people read our blogs and enjoy them, it’s even nicer to know that sometimes they can create some fabulous opportunities.

So there he was, our Managing Director & Creative Director, on his way to a client meeting. The phone rang, he didn’t recognise the number but he answered it anyway (he’s a kind Chap like that) and put it through to hands-free (important bit that just in case the Police read this).

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We’ve cracked open the Champagne already in 2011 after finding out that we have beaten over 100 other advertising agencies in the UK to win the Diva Magazine billboard competition. The competition brief was to create a a poster to promote the 2011 Endangered Species International Summit, which celebrates diversity and challenges the culture that teaches girls and women to hate their own bodies.

The competition required Red C’s Creatives to submit ideas for a billboard advert to communicate the Endangered Species’ message: save future generations of women and girls from hating their own bodies. Our winning entry will be seen at 11 sites across London for 4 weeks running up to the Endangered Species summit in capital on 4^th March. The sites have been given to Endangered Species and DIVA courtesy of global advertising company Clear Channel.

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Manchester based full service agency, Red C has created a new 30 second commercial for Hoseasons, starring model, actress and TV presenter Denise Van Outen.  The ad, which airs on Boxing Day is the first time back on our screens for Hoseasons since 2007.

Created by Red C’s Creative Director, Julian Gratton and Copywriter, Stuart Clark, and directed by Chris Gaffey from Mob Films.  The ad sees the Legally Blonde star walk, cycle and dance her way through a variety of different Hoseason holiday properties.

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We’re pleased to announce that Adrian Rowe will become Chairman with immediate effect, leaving Creative Director and Deputy MD, Julian Gratton to take on the full time role of Managing Director of the business.

Adrian Rowe has lived and breathed direct marketing for nearly 30 years, carving out a career first in the home shopping sector with spells at Empire Stores, Next and Great Universal Stores.  After moving agency side in 1991 with Interpublic agency SBW, he helped to found Red C (formerly RSCR) in 1994. His contribution to the industry was recognised in 2001, when he was made an Honorary Life Fellow of the IDM.

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We’ve cracked open the champagne again today at Red C towers after learning that we’ve been nominated for the 2010 DMA Awards for our triggered email marketing campaign for Swinton Insurance. Our campaign uses timely and relevant triggered emails to talk to and engage with our customers and prospects throughout the year and has delivered some impressive results for Swinton.

The triggered campaign was created to engage with an audience of 1.3 million throughout the 11 months of the year when their core insurance wasn’t due for renewal and deliver a new online lead source in an increasingly competitive and crowded marketplace. Ultimately we wanted to drive quotes through the Swinton site but to also ensure that brand engagement was maintained every month through a consistently high open rate, low unsubscribe rate and a low cost per quote.

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