In previous years the Creatives at Manchester Advertising Agency, Red C, have created some intriguing Christmas messages. From a recycled Christmas card that won numerous creative awards to cards that have raised money for the homeless charity The Mustard Tree. This year, however, the agency has decided to try and raise a few smiles with a Christmas message inspired by the 70s comedy sketch film ‘The Groove Tube’.
There’s always something new at Look Again and Manchester Advertising Agency Red C have made sure of it with the launch of a new TV advert for the fashion brand. Showcasing their new Autumn/Winter collection, the TV Commercial uses strong DRTV techniques together with a memorable sonic to create an effective spot to appeal to women 35+.
Concepted, scripted and on air in just under four weeks, the commercial sees our Look Again model clicking her way through a number of scenarios to highlight how Look Again can make looking stylish easy. There were two versions of the advert filmed, one for Autumn Winter and also a Party version, which will air later in the year.
Plus-size retailer Fashion World has launched a brand new proposition for its Autumn-Winter 2013 collection, with a bright, colourful DRTV advert.
Created by Manchester based full-service TV advertising agency, Red C, the new advert showcases highlights from the new Fashion World range, inside a giant doll’s house-like structure. With a backdrop of bold vibrant colours and a bubbly performance from curvy UK model, Katie Green, the ad also introduces viewers to a new proposition – Fashion World as “the clever clothes shop”.
Manchester based advertising agency, Red C, have completed work on the latest DRTV advert for fashion brand Marisota. Following on from last season’s sketchbook theme created by the agency, the new DRTV advert sees the concept refreshed for both Spring & Summer and feature a performance by Colleen Nolan.
Again the agency teamed up with The Mob Film Company who handled filming duties with Direction by Chris Gaffey. Animation on the commercial was again handled by Manchester based creative studio, The Neighbourhood.
Plus size fashion brand Curvissa has turned to Manchester based full-service agency Red C to help create their first ever DRTV advert, which aims to highlight the choice of styles available and the wide range of sizes that Curvissa offers.
Influenced by the illustrations of Gil Elvgren, the commercial adopts a standout visual style with bold colours and cheeky performances to create a memorable and likeable spot.
Speaking about the DRTV advert, Red C’s Creative Director Julian Gratton commented that “the shoot was highly enjoyable with our three models simply having fun dressing up in clothes that flattered their figures… and I think this really comes across on screen in an advert that makes Curvissa stand out”.
Manchester based full-service advertising agency, Red C, has created a new 30 second TV commercial, and 90 second web film, for the UK based self-catering holiday experts.
The work sees Red C follow-up their successful 2010 advert for Hoseasons, featuring Denise Van Outen, with an execution that is more lifestyle focused and includes music from the indie band The Wonderstuff.
Speaking about the advert, Red C’s Creative Director, Julian Gratton, commented: “We knew straight away that ‘A Wish Away’ by The Wonderstuff would provide the perfect soundtrack for Hoseasons as the song is full of energy and fun. When coupled with contemporary lifestyle imagery that hints at all the great things you can do on a Hoseasons holiday we knew straight away that we’d have a powerful and memorable holiday advert’.
According to Ofcom, 96.2% of the UK population own a Digital TV, with people watching an average of 242 minutes a day both via their TV and on their laptops, iPads and smartphones. Small wonder then that with such a large potential audience at the disposal of Clients, TV advertising remains a powerful way to communicate with practically any target market.
At Red C we’ve handled a wide range of TV, DRTV, Viral Video and Corporate Video projects, but we felt this was getting lost in our wider Manchester Advertising Agency offering. So to celebrate the TV and Video work that we do, we have today launched a new TV Advertising Agency website which will also highlight our experience and expertise in this area.
Email Marketing Agency Red C’s 10 Inbox Secrets published in IDM’s Journal of Direct, Data and Digital Marketing Practice
At Red C we not only have a passion for great creativity and strategy. We also love good analysis which can help make our Client’s work more effective. This is why we recently undertook a huge email marketing study to enable us to publish our recent paper entitled ‘Ten Inbox Secrets: What eye tracking reveals about designing better emails’. We were chuffed with the outcome and even more ecstatic when the IDM chose to publish it in their recent issue of their Journal of Direct, Data and Digital Marketing Practice.
The Ten Inbox Secrets Report, which you can download here, synthesizes the findings of a research project to study the effectiveness of email designs across a variety of market sectors and demographics, with the objective of identifying common techniques that could be applied to improve engagement or performance. The paper is written to be of prime interest to email practitioners and designers.
Social media: It was time for a little celebration today here at Red C towers when we found out that we’d been nominated for the Best Social Media Engagement Award at the e-Commerce Awards for Excellence for our client Jessops.
The e-Commerce Awards for Excellence are the highlight of the year for the e-Commerce industry in the UK. They bring together the e-Commerce success stories of the last 12 months to celebrate both innovation and excellence in this highly competitive environment.
Manchester advertising agency Red C have helped chromosome disorder charity Unique, launch a brand new logo and identity. The agency provided the work on a pro-bono basis to demonstrate their support for their chosen charity.
Red C approached Unique in support of an ex colleague who gave birth to a baby with a rare chromosome disorder in 2010. Unique, who receive no government funding, provide invaluable support to families of children with rare chromosome disorders. Families who may have found themselves alone and in need of vital information, not readily available from medical professionals. Read more…