April 13th, 2014
Manchester Advertising Agency, Red C, has created a new DRTV advert for plus-size retailer, Fashion World. The new advert will run alongside the Summer 2014 commercial, which was also created by Red C. It uses a series of perspective illusions to showcase pieces from the new collection, as well highlight key benefits of shopping with Fashion World.
The simple yet colourful styling and bold messaging aims to strengthen Fashion World’s positioning as the Clever Clothes Shop. The proposition is echoed in the use of illusions, created by playing tricks with the depth of field.
April 6th, 2014
Manchester Advertising Agency, Red C, has launched a specialist Email Marketing Agency website in a move to promote their email marketing offering. The launch of the site follows on the back of the agency launching similar specialist sites in TV Advertising and Eye Tracking.
Speaking about the launch of the new website, Red C’s Strategy Director and resident email marketing expert, Steve White, commented that “Red C has a lot of great stories to tell when it comes to email marketing and has delivered some great work, strategies, blog articles and white papers. We wanted to make sure these stories were easy to find and so we took the decision to launch this specialist Email Marketing Agency website to have a singular place to showcase them.”
March 20th, 2014
At Manchester Advertising Agency, Red C , we’ve always had a passion for developing staff and finding the marketing and advertising stars of tomorrow. Each year the agency gives a year long placement to students from Manchester Metropolitan University’s Marketing Management Course and the agency has close links with Salford University’s Graphic Design & Advertising Course.
As part of our continued commitment, this year Red C’s Managing Director and Creative Director gave up his Saturday to be involved with a Student Employability Workshop held by Creative Resource. The aim of the workshop was to give guidance to Graduates in approaching companies in the search for employment and to offer guidance on CV writing and the presentation of portfolios for both Creatives and Account Handlers.
February 27th, 2014
Manchester Advertising Agency Red C have created a new TV Commercial for plus size fashion brand Curvissa. The new advert for Spring/Summer 2014 sees a new creative look and feel launched that aims to showcase the wide range of great fitting fashion available online.
The retro styling of the advert together with its cheeky performances and strong benefit messaging aims to set Curvissa apart from its competitors and position the brand as an approachable and fun place to shop that has fashion solutions aplenty. The commercial was brought to life with the help of Production Company White Noise and Director Chris Gaffey who has helmed Red C’s previous Curvissa commercials.
February 18th, 2014
Fashion brand Look Again returns to our TV screen this Spring with a refreshed version of the ‘Click’ TV Advert first created by Red C for Look Again in the Autumn. The new creative execution sees a strengthening of the brand’s proposition that ‘every time you click at Look Again there’s always something new’ by having model Erin O’Neill appear in a new outfit every time she clicks her fingers. The commercial then ends with multiple Erins in a stylised apartment showing off key pieces from the Look Again Spring range.
February 9th, 2014
Listened to all over the world, The Internet Marketing Podcast, is the world’s number one podcast for marketing in most English speaking countries. Created by a team of experts from Site Visibility, led by Kelvin Newman, the podcast aims to share the latest tools, techniques and strategies to help marketers generate online leads, sales and build engagement.
January 29th, 2014
Plus-size clothing retailer, Fashion World, has announced the arrival of its new Spring-Summer 2014 collection with a DRTV advert, concepted and created by Red C.
The ad, which stars model Katie Green alongside singer Claire Richards, is set around a giant cube, which rotates to reveal details of the brand’s generous sizing and fit options. A succession of Katie Greens appear to showcase the new collection, before the ad concludes with Claire Richards appearing on screen to announce her new collection, exclusive to Fashion World.
January 21st, 2014
Red C Chairman, Adrian Rowe, reveals his Ten Inbox Secrets on email marketing in a discussion with Kelvin Newman, Strategy Director of digital marketing agency SiteVisibility. The talk can be heard on the latest episode of SiteVisibility’s podcast, the world’s most listened to Marketing Podcast
Adrian, an Honorary Life Fellow of the IDM and Chair of IDM North offers his insights on email marketing: why it’s still one of the most efficient digital channels, the biggest mistakes to avoid, customer segmentation and the most worthwhile segments to exploit.
December 9th, 2013
In previous years the Creatives at Manchester Advertising Agency, Red C, have created some intriguing Christmas messages. From a recycled Christmas card that won numerous creative awards to cards that have raised money for the homeless charity The Mustard Tree. This year, however, the agency has decided to try and raise a few smiles with a Christmas message inspired by the 70s comedy sketch film ‘The Groove Tube’.
September 3rd, 2013
There’s always something new at Look Again and Manchester Advertising Agency Red C have made sure of it with the launch of a new TV advert for the fashion brand. Showcasing their new Autumn/Winter collection, the TV Commercial uses strong DRTV techniques together with a memorable sonic to create an effective spot to appeal to women 35+.
Concepted, scripted and on air in just under four weeks, the commercial sees our Look Again model clicking her way through a number of scenarios to highlight how Look Again can make looking stylish easy. There were two versions of the advert filmed, one for Autumn Winter and also a Party version, which will air later in the year.