We love books at Red C. And we especially love books that contain great advertising case studies, just like ‘Advertising Works 18′, which features a case study on our award-winning work for the Swinton Mystery Tipper.
‘Advertising Works 18′ shows how marketing communications has helped organisations including UKTV, Swinton Group and Halifax, to translate big ideas into impressive results on small budgets. So it’s perfect for anyone wanting to produce effective campaigns or drive their business to greater success.
At Red C we firmly agree with Dr Seuss and what he wrote with regards having fun…“It’s fun to have fun, but you have to know how”. And we certainly had some fun with one of our clients, Swinton Insurance, when we created an email that promoted Alien Abduction Insurance.
Obviously, this isn’t a real product. It was just a bit of fun that we thought we would have on April Fools’ Day. And it was so much fun that the technology news website, Techradar.com, voted our hoax email campaign one of the 10 best April Fools’ Day hoaxes on the web alongside Google’s Animal Translator App and Virgin Media using ferrets to lay broadband cables.
N Brown Group, whose catalogues include JD Williams, Oxendales and Simply Be, has turned to Red C to rebrand High and Mighty, which they purchased out of Administration in 2009.
The new look for the clothing retailer sees the brand repositioned as a place that understands that it is the clothes that make the man. As well as a new logo and positioning, Red C has been involved in producing all store messaging, from window graphics to in-changing room advice guides.
Everyone at Red C today is chuffed to bits after hearing that our TV Commercial for Cottages4you has been nominated in the ‘TV Commercial Over 30 Seconds’ category at the 2010 Roses Advertising Awards. Attended by around 400 key individuals from the advertising industry, the Roses Advertising Awards allows the creative community the opportunity to demonstrate and prove their innovation and creativity.
The nominated advert aims to highlight the benefits of a self catering holiday by focusing on the experiences guests take home with them. Customer research carried out by HCG showed that the main features of a cottage holiday were relaxation, freedom and enjoying being ‘back with nature’. The scenarios depicted in the 40 second advert reflect these feelings and capture the essence of a cottage holiday.
Monday at the Red C began like any other. Employees were pulling themselves into the office for yet another busy week, priority for most of course being a beverage before the start of their working day.
This particular morning was different though. The kitchen was brimming with a variety of delicious cakes that staff at Red C had spent their weekend baking. This change in morning ritual came about in support of ‘Time for a Cuppa’, an event that raises awareness for those affected by dementia which was organised by ‘for dementia’.
Holiday Cottages Group (HCG), the UK’s number one holiday cottage rental agency with more than 10,000 properties in the UK, is launching its first TV campaign in three years. The advert will premiere on Boxing Day and run throughout quarter one.
Holiday Cottages Group has reported sales of domestic holidays are up by 12 percent on 2008 and following this success it is looking to strengthen its position further in 2010.
Gray & Osbourn, a leading niche clothing brand in the UK premium home shopping market, have appointed Red C to expand the role of online marketing and broaden the brands appeal to attract new, younger online customers. The business was founded as a division of Selfridges in 1989 and is now owned by the N Brown Group. Red C won the business in a 5 way pitch that included the incumbent and came down to a final 2-way shoot-out.
It’s fair to say over the last year and a half our campaign for the Swinton Mystery Tipper has racked up a few awards. Two DMA Awards, two ISP Awards, an IDM Business Performance Award, a B2B Marketing Award and now the icing on the cake… two IPA Effectiveness Awards!
The IPA Effectiveness Awards are recognised by agencies and clients as Adland’s most rigorous awards scheme because entrants have to prove to a jury of experienced clients that their communications strategies have worked in hard business terms.
Integrated agency Red C has won a three-way pitch to expand the role of online marketing for AGA Rangemaster Group, which celebrates the 300th anniversary of its foundry this year. The agency has been appointed to work on a number of brands including AGA, Fired Earth, Divertimenti, Falcon, Rayburn, Rangemaster and newly acquired Mercury.
“Each brand represented a very different challenge,” explained Red C Managing Director Adrian Rowe. “For example, AGA already has a strong social media presence thanks to its passionate customer base and iconic status, whereas Falcon, which benefits from a strong commercial heritage, is aiming to raise its profile with those with a passion for cooking.” The agency recommended a different blend of PPC, search engine optimisation, social media marketing and e-mail programmes for each brand.
We’ve cracked open the Champers and fired off some party poppers in celebration of being shortlisted for our Swinton Mystery Tipper campaign for the IPA Effectiveness Awards 2009.
The IPA Effectiveness Awards are recognised by agencies and clients as Adland’s most rigorous awards scheme because entrants have to prove to a jury of experienced clients that their communications strategies have worked in hard business terms.
At Red C we firmly agree with Dr Seuss and what he wrote with regards having fun…“It’s fun to have fun, but you have to know how”. And we certainly had some fun with one of our clients, Swinton Insurance, when we created an email that promoted Alien Abduction Insurance.
N Brown Group, whose catalogues include JD Williams, Oxendales and Simply Be, has turned to Red C to rebrand High and Mighty, which they purchased out of Administration in 2009.
Everyone at Red C today is chuffed to bits after hearing that our TV Commercial for Cottages4you has been nominated in the ‘TV Commercial Over 30 Seconds’ category at the 2010 Roses Advertising Awards. Attended by around 400 key individuals from the advertising industry, the Roses Advertising Awards allows the creative community the opportunity to demonstrate and prove their innovation and creativity.
Monday at the Red C began like any other. Employees were pulling themselves into the office for yet another busy week, priority for most of course being a beverage before the start of their working day.
Holiday Cottages Group (HCG), the UK’s number one holiday cottage rental agency with more than 10,000 properties in the UK, is launching its first TV campaign in three years. The advert will premiere on Boxing Day and run throughout quarter one.
Gray & Osbourn, a leading niche clothing brand in the UK premium home shopping market, have appointed Red C to expand the role of online marketing and broaden the brands appeal to attract new, younger online customers. The business was founded as a division of Selfridges in 1989 and is now owned by the N Brown Group. Red C won the business in a 5 way pitch that included the incumbent and came down to a final 2-way shoot-out.
It’s fair to say over the last year and a half our campaign for the Swinton Mystery Tipper has racked up a few awards. Two DMA Awards, two ISP Awards, an IDM Business Performance Award, a B2B Marketing Award and now the icing on the cake… two IPA Effectiveness Awards!
Integrated agency Red C has won a three-way pitch to expand the role of online marketing for AGA Rangemaster Group, which celebrates the 300th anniversary of its foundry this year. The agency has been appointed to work on a number of brands including AGA, Fired Earth, Divertimenti, Falcon, Rayburn, Rangemaster and newly acquired Mercury.
We’ve cracked open the Champers and fired off some party poppers in celebration of being shortlisted for our Swinton Mystery Tipper campaign for the IPA Effectiveness Awards 2009.
