Bensons for Beds – the leading bed specialist retailer and part of the Steinhoff Group, has appointed Manchester digital agency Red C to handle all of the digital marketing for the Bensons brand.

The agency took over in March and are managing all of the PPC and SEO marketing for Bensons for Beds. Carine Hodgkiss, Marketing Director of Bensons for Beds commented that “With our new proposition and offline strategy in place I needed to replicate that with an improved and more integrated online strategy. I knew from previous experience that Red C was perfectly placed to take the PPC and SEO to the next level it needed. They are already proving that to be the case.”

Read more…

When luxury range cooker brand AGA came to Red C to develop their new flagship website, we knew that eye tracking was key to creating an effective website. In our latest revealing case study we lift the lid on how we used eye tracking to assess usability and navigation and how it helped us understand the different customer journeys that prospects took throughout the website.

Read more…

If you want to create better performing emails, the new White Paper from Red C’s Eye Tracking team is packed full of email marketing tips and tricks. Based on a study of over 50 emails from 8 consumer market sectors, including fashion, travel and daily deals, this detailed report provides exceptional insight on the 10 key factors that influence email engagement and drive response. More than 100 respondents took part in the study, and the report covers the crucial importance of the opening screen, the use of rich content to engage readers and the tricks and techniques of digital salesmanship.

Read more…

Manchester-based advertising agency, Red C, has been commissioned to undertake a ‘brand refresh’ exercise for Wolseley UK’s ‘Center’ brands. The brand refresh exercise will see new logos and collateral designed for Plumb Center, Parts Center, Pipe Center, Climate Center, and Drain Center. As part of the initiative Red C was also asked to rebrand the Integrated Supply business to Integrated Services, complete with a new logo.

Wolseley UK is the UK operating company of Wolseley plc, the world’s number one distributor of heating and plumbing products. Speaking about the rebranding exercise Julie McLean, Head of Marketing for Plumb and Parts Center, who was part of the project commented: “We wanted an evolution not a revolution as we were building on our high brand equity and the trust our customers have in each of our individual brands. This was a very important project to get right and we knew we could trust Red C to understand that and deliver for us, and they didn’t disappoint.”

Read more…

Red C has created a new marketing campaign for a joint partnership between VisitEngland and cottages4you. The campaign, which will promote self-catering cottage holidays in England’s countryside and coastal locations, is set to launch on Boxing Day.

The TV advert, which cannot be revealed yet, will run through the key January to March booking period and is aimed at families, particularly focusing on cottages located in the countryside and on the coast. It will be supported by newspaper advertising, online advertising, direct marketing and radio.

Read more…

This year at Red C we have decided to take a different approach to our agency Christmas card… we’ve created six cards that we can pack up and sell in aid of the charity Mustard Tree. The cards we’ve created aren’t just a pretty picture of a winter scene like other Christmas cards… each of the six cards is an inspirational story for Christmas.

Everyone here at Red C has been heartened by the work that Mustard Tree do to provide life support for the homeless, marginalised and vulnerable across Greater Manchester… so this year the dreaded agency Christmas card brief had only one solution… create something to help this Charity at the time of year when it needs help the most… Christmas!

Read more…

Manchester agency Red C has won a two year email marketing contract from high-speed rail operator Eurostar.  The agency was chosen from among 15 agencies following a multi-stage pitch process. The remit is to assist Eurostar in the strategic development of their pan-European email marketing and to deliver a suite of email communications for the UK, France and Belgium.

Following the recent deregulation of the European passenger rail market, Eurostar is implementing a number of changes to it business in preparation for the arrival of direct on-rail competitors for the first time.  The appointment of Red C is part of this programme as the company wanted to work with a single agency to help develop a unified and coherent approach across all markets.

Read more…

A few years ago our Mystery Tipper picked up an array of marketing awards… and after a couple of years of continuing to deliver some impressive results for Swinton’s Taxi Division she has been nominated by the lovely people at the DMA Awards in the category of ‘Best business performance or improvement’. Needless to say we’re all really chuffed here at Red C towers and have already begun polishing those shoes and ironing those gowns for the award-ceremony!

The Direct Marketing Association Awards don’t just reward great looking creative. They reward excellence in results and delivering business performance through insightful, inventive and innovative marketing strategies that feed into great looking creative that then go on to deliver stunning results for clients.

Read more…

Budding filmmakers up and down the country are being urged to put their work in front of the best and themselves in the spotlight, in a short film competition created for Jessops by Manchester based agency Red C. The competition has been developed in conjunction with The Mob Films and is judged by a team of top Directors including Hollywood filmmaker Paul WS Anderson.

Using nothing but a Digital or DSLR camera’s movie function, participants must produce a 10 minute short film entitled “The Shot”. Entries will be put before a judging panel of film and television directors, headed by Paul WS Anderson, Director of the Resident Evil series and the forthcoming 3 Musketeers 3D.

Read more…

Our email marketing skills are doing us proud this year, producing great results for our clients and receiving another three award nominations.

The Jessops campaign has received two nominations: Best Retail Marketing Strategy & Campaign & Best CRM Strategy & Campaign. Whilst our strategy for Swinton has been recognised in the Best Financial Services Marketing Strategy & Campaign category

Now in its third year, the MiAwards identify and highlight the very best in marketing, media and communications agencies, teams and individuals across the whole of the UK.

Which makes our fourth nomination even more special for everyone at Red C towers and something we are all very proud of – North West Marketing Business of the Year.

So all fingers will be crossed on 17^th November and hopefully it wont just be champagne we’re picking up at the Gala Awards ceremony.