Manchester based advertising agency, Red C, have completed work on the latest DRTV advert for fashion brand Marisota. Following on from last season’s sketchbook theme created by the agency, the new DRTV advert sees the concept refreshed for both Spring & Summer and feature a performance by Colleen Nolan.

Again the agency teamed up with The Mob Film Company who handled filming duties with Direction by Chris Gaffey. Animation on the commercial was again handled by Manchester based creative studio, The Neighbourhood.

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Plus size fashion brand Curvissa has turned to Manchester based full-service agency Red C to help create their first ever DRTV advert, which aims to highlight the choice of styles available and the wide range of sizes that Curvissa offers.

Influenced by the illustrations of Gil Elvgren, the commercial adopts a standout visual style with bold colours and cheeky performances to create a memorable and likeable spot.

Speaking about the DRTV advert, Red C’s Creative Director Julian Gratton commented that “the shoot was highly enjoyable with our three models simply having fun dressing up in clothes that flattered their figures… and I think this really comes across on screen in an advert that makes Curvissa stand out”.

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Manchester based full-service advertising agency, Red C, has created a new 30 second TV commercial, and 90 second web film, for the UK based self-catering holiday experts.

The work sees Red C follow-up their successful 2010 advert for Hoseasons, featuring Denise Van Outen, with an execution that is more lifestyle focused and includes music from the indie band The Wonderstuff.

Speaking about the advert, Red C’s Creative Director, Julian Gratton, commented: “We knew straight away that ‘A Wish Away’ by The Wonderstuff would provide the perfect soundtrack for Hoseasons as the song is full of energy and fun. When coupled with contemporary lifestyle imagery that hints at all the great things you can do on a Hoseasons holiday we knew straight away that we’d have a powerful and memorable holiday advert’.

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According to Ofcom, 96.2% of the UK population own a Digital TV, with people watching an average of 242 minutes a day both via their TV and on their laptops, iPads and smartphones. Small wonder then that with such a large potential audience at the disposal of Clients, TV advertising remains a powerful way to communicate with practically any target market.

At Red C we’ve handled a wide range of TV, DRTV, Viral Video and Corporate Video projects, but we felt this was getting lost in our wider Manchester Advertising Agency offering. So to celebrate the TV and Video work that we do, we have today launched a new TV Advertising Agency website which will also highlight our experience and expertise in this area.

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At Red C we not only have a passion for great creativity and strategy. We also love good analysis which can help make our Client’s work more effective. This is why we recently undertook a huge email marketing study to enable us to publish our recent paper entitled ‘Ten Inbox Secrets: What eye tracking reveals about designing better emails’. We were chuffed with the outcome and even more ecstatic when the IDM chose to publish it in their recent issue of their Journal of Direct, Data and Digital Marketing Practice.

The Ten Inbox Secrets Report, which you can download here, synthesizes the findings of a research project to study the effectiveness of email designs across a variety of market sectors and demographics, with the objective of identifying common techniques that could be applied to improve engagement or performance. The paper is written to be of prime interest to email practitioners and designers.

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When we were asked to pitch for the Marisota Autumn-Winter 2012 DRTV Advert, there was a buzz of excitement around the agency. Not only was this an opportunity to win the recruitment activity for Marisota – a brand we helped create – it was a chance to make an ad that would break free from the traditional home shopping template, and take the brand in a more modern direction.

To sum up the brand in a sentence, Marisota is ‘a collection of contemporary clothes, underwear and footwear available in a choice of sizes, lengths and fit options that is designed for today’s modern woman.’ It was our job to come up with 4 concepts that expressed this proposition in 4 different ways. The concepts were then put before a research panel of existing customers and prospects. They helped select the winning concept, called Sketchpad.

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Social media: It was time for a little celebration today here at Red C towers when we found out that we’d been nominated for the Best Social Media Engagement Award at the e-Commerce Awards for Excellence for our client Jessops.

The e-Commerce Awards for Excellence are the highlight of the year for the e-Commerce industry in the UK. They bring together the e-Commerce success stories of the last 12 months to celebrate both innovation and excellence in this highly competitive environment.

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Manchester advertising agency Red C have helped chromosome disorder charity Unique, launch a brand new logo and identity.  The agency provided the work on a pro-bono basis to demonstrate their support for their chosen charity.

Red C approached Unique in support of an ex colleague who gave birth to a baby with a rare chromosome disorder in 2010.  Unique, who receive no government funding, provide invaluable support to families of children with rare chromosome disorders.  Families who may have found themselves alone and in need of vital information, not readily available from medical professionals. Read more…

It was an incredibly hot day today to be playing 5-a-side football, but when you’re playing for a good cause against some of your rival agencies in Manchester then there are no excuses but to turn up and give your all. And that’s exactly what team Red C did today. We got off to a shaky start and for a while it looked as if we may struggle to get out of our Group, but we pulled together, adjusted our tactics and strung together three wins from four games to progress us to the Quarter Finals.

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Information as pictures! If only my teachers had presented complicated statistics, dates and graphs like this when I was at school. It certainly would have made history revision a lot easier!

Infographics are everywhere in 2012 it seems. But what is one exactly? Well, in simple terms, an infographic is visual representation of complex information. In other words, it’s a way of presenting information that’s easy on the eye, easy to scan, and above all, easy to digest.

So when Safeguard gave us the challenging brief of making a list of caravan and motorhome statistics more interesting, we knew there was one creative execution that would do the job perfectly.

We started by selecting the most interesting stats, then reworking them into a more graphical format. We kept the copy short and punchy, on the basis that anything too long and wordy would make it look like an email.

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