Monday at the Red C began like any other. Employees were pulling themselves into the office for yet another busy week, priority for most of course being a beverage before the start of their working day.
This particular morning was different though. The kitchen was brimming with a variety of delicious cakes that staff at Red C had spent their weekend baking. This change in morning ritual came about in support of ‘Time for a Cuppa’, an event that raises awareness for those affected by dementia which was organised by ‘for dementia’.
Holiday Cottages Group (HCG), the UK’s number one holiday cottage rental agency with more than 10,000 properties in the UK, is launching its first TV campaign in three years. The advert will premiere on Boxing Day and run throughout quarter one.
Holiday Cottages Group has reported sales of domestic holidays are up by 12 percent on 2008 and following this success it is looking to strengthen its position further in 2010.
Gray & Osbourn, a leading niche clothing brand in the UK premium home shopping market, have appointed Red C to expand the role of online marketing and broaden the brands appeal to attract new, younger online customers. The business was founded as a division of Selfridges in 1989 and is now owned by the N Brown Group. Red C won the business in a 5 way pitch that included the incumbent and came down to a final 2-way shoot-out.
It’s fair to say over the last year and a half our campaign for the Swinton Mystery Tipper has racked up a few awards. Two DMA Awards, two ISP Awards, an IDM Business Performance Award, a B2B Marketing Award and now the icing on the cake… two IPA Effectiveness Awards!
The IPA Effectiveness Awards are recognised by agencies and clients as Adland’s most rigorous awards scheme because entrants have to prove to a jury of experienced clients that their communications strategies have worked in hard business terms.
Integrated agency Red C has won a three-way pitch to expand the role of online marketing for AGA Rangemaster Group, which celebrates the 300th anniversary of its foundry this year. The agency has been appointed to work on a number of brands including AGA, Fired Earth, Divertimenti, Falcon, Rayburn, Rangemaster and newly acquired Mercury.
“Each brand represented a very different challenge,” explained Red C Managing Director Adrian Rowe. “For example, AGA already has a strong social media presence thanks to its passionate customer base and iconic status, whereas Falcon, which benefits from a strong commercial heritage, is aiming to raise its profile with those with a passion for cooking.” The agency recommended a different blend of PPC, search engine optimisation, social media marketing and e-mail programmes for each brand.
We’ve cracked open the Champers and fired off some party poppers in celebration of being shortlisted for our Swinton Mystery Tipper campaign for the IPA Effectiveness Awards 2009.
The IPA Effectiveness Awards are recognised by agencies and clients as Adland’s most rigorous awards scheme because entrants have to prove to a jury of experienced clients that their communications strategies have worked in hard business terms.
When it comes to Eye Tracking, there isn’t much that we don’t know. Which is why Marketing Week approached Red C’s Client Services Director, Rosemary Walton, to help out on an article about this fascinating subject. here’s what Rosemary had to say on the subject:
For Rosemary Walton, Client Services Director at agency Red C Marketing, fast eye tracking means clients can make changes to campaigns in real-time. In a world where people Twitter their thoughts to the world, brands expect to be able to find out insights immediately and communicate them back to base. Real-time analysis is vital.
Those lovely people at Marketing Week have run a feature about the IDM Business Performance Awards 2009.. and as Red C picked up Bronze in The Diamond Award… our award-winning work for the Mystery Tipper gets a lovely feature.
The IDM Business Performance Awards have been celebrating the most effective and influential marketing for the past 12 years, recognising the strategic contribution of direct, data and digital marketing to business. The most coveted prize in direct marketing, the BPA Diamond becomes ever harder to win as the standard of entries raises the bar each year.
Red C’s work for the Swinton Mystery Tipper scooped a Gold in Financial Services and a Bronze in Business to Business at the 2009 Institute of Sales Promotion (ISP) Awards. The Awards, which honour the most creative and effective campaigns promoting sales, or changing behaviour, across all media channels, culminated in a spectacular ceremony at the London Hilton, Park Lane.
Around 300 entries were received for the ISP Awards this year from over 70 Agencies. They represented 150 brands ranging from Aero to Waterstone’s, the Army to Scrumpy Jack and VisitScotland to Tourism Australia. Read more…
Red C are celebrating picking up another prestigious award for the Swinton Mystery Tipper; this time the award being the Bronze IDM Business Performance Diamond Award.
The IDM Business Performance Awards have been celebrating the most effective and influential marketing for the past eleven years, recognising the strategic contribution of modern, accountable marketing to business.
Monday at the Red C began like any other. Employees were pulling themselves into the office for yet another busy week, priority for most of course being a beverage before the start of their working day.
Holiday Cottages Group (HCG), the UK’s number one holiday cottage rental agency with more than 10,000 properties in the UK, is launching its first TV campaign in three years. The advert will premiere on Boxing Day and run throughout quarter one.
Gray & Osbourn, a leading niche clothing brand in the UK premium home shopping market, have appointed Red C to expand the role of online marketing and broaden the brands appeal to attract new, younger online customers. The business was founded as a division of Selfridges in 1989 and is now owned by the N Brown Group. Red C won the business in a 5 way pitch that included the incumbent and came down to a final 2-way shoot-out.
It’s fair to say over the last year and a half our campaign for the Swinton Mystery Tipper has racked up a few awards. Two DMA Awards, two ISP Awards, an IDM Business Performance Award, a B2B Marketing Award and now the icing on the cake… two IPA Effectiveness Awards!
Integrated agency Red C has won a three-way pitch to expand the role of online marketing for AGA Rangemaster Group, which celebrates the 300th anniversary of its foundry this year. The agency has been appointed to work on a number of brands including AGA, Fired Earth, Divertimenti, Falcon, Rayburn, Rangemaster and newly acquired Mercury.
We’ve cracked open the Champers and fired off some party poppers in celebration of being shortlisted for our Swinton Mystery Tipper campaign for the IPA Effectiveness Awards 2009.
When it comes to Eye Tracking, there isn’t much that we don’t know. Which is why Marketing Week approached Red C’s Client Services Director, Rosemary Walton, to help out on an article about this fascinating subject. here’s what Rosemary had to say on the subject:
Those lovely people at Marketing Week have run a feature about the IDM Business Performance Awards 2009.. and as Red C picked up Bronze in The Diamond Award… our award-winning work for the Mystery Tipper gets a lovely feature.
Red C’s work for the Swinton Mystery Tipper scooped a Gold in Financial Services and a Bronze in Business to Business at the 2009 Institute of Sales Promotion (ISP) Awards. The Awards, which honour the most creative and effective campaigns promoting sales, or changing behaviour, across all media channels, culminated in a spectacular ceremony at the London Hilton, Park Lane.
Red C are celebrating picking up another prestigious award for the Swinton Mystery Tipper; this time the award being the Bronze IDM Business Performance Diamond Award.
