February 27th, 2014
Manchester Advertising Agency Red C have created a new TV Commercial for plus size fashion brand Curvissa. The new advert for Spring/Summer 2014 sees a new creative look and feel launched that aims to showcase the wide range of great fitting fashion available online.
The retro styling of the advert together with its cheeky performances and strong benefit messaging aims to set Curvissa apart from its competitors and position the brand as an approachable and fun place to shop that has fashion solutions aplenty. The commercial was brought to life with the help of Production Company White Noise and Director Chris Gaffey who has helmed Red C’s previous Curvissa commercials.
February 18th, 2014
Fashion brand Look Again returns to our TV screen this Spring with a refreshed version of the ‘Click’ TV Advert first created by Red C for Look Again in the Autumn. The new creative execution sees a strengthening of the brand’s proposition that ‘every time you click at Look Again there’s always something new’ by having model Erin O’Neill appear in a new outfit every time she clicks her fingers. The commercial then ends with multiple Erins in a stylised apartment showing off key pieces from the Look Again Spring range.
February 9th, 2014
Listened to all over the world, The Internet Marketing Podcast, is the world’s number one podcast for marketing in most English speaking countries. Created by a team of experts from Site Visibility, led by Kelvin Newman, the podcast aims to share the latest tools, techniques and strategies to help marketers generate online leads, sales and build engagement.
January 29th, 2014
Plus-size clothing retailer, Fashion World, has announced the arrival of its new Spring-Summer 2014 collection with a DRTV advert, concepted and created by Red C.
The ad, which stars model Katie Green alongside singer Claire Richards, is set around a giant cube, which rotates to reveal details of the brand’s generous sizing and fit options. A succession of Katie Greens appear to showcase the new collection, before the ad concludes with Claire Richards appearing on screen to announce her new collection, exclusive to Fashion World.
January 21st, 2014
Red C Chairman, Adrian Rowe, reveals his Ten Inbox Secrets on email marketing in a discussion with Kelvin Newman, Strategy Director of digital marketing agency SiteVisibility. The talk can be heard on the latest episode of SiteVisibility’s podcast, the world’s most listened to Marketing Podcast
Adrian, an Honorary Life Fellow of the IDM and Chair of IDM North offers his insights on email marketing: why it’s still one of the most efficient digital channels, the biggest mistakes to avoid, customer segmentation and the most worthwhile segments to exploit.
December 9th, 2013
In previous years the Creatives at Manchester Advertising Agency, Red C, have created some intriguing Christmas messages. From a recycled Christmas card that won numerous creative awards to cards that have raised money for the homeless charity The Mustard Tree. This year, however, the agency has decided to try and raise a few smiles with a Christmas message inspired by the 70s comedy sketch film ‘The Groove Tube’.
September 3rd, 2013
There’s always something new at Look Again and Manchester Advertising Agency Red C have made sure of it with the launch of a new TV advert for the fashion brand. Showcasing their new Autumn/Winter collection, the TV Commercial uses strong DRTV techniques together with a memorable sonic to create an effective spot to appeal to women 35+.
Concepted, scripted and on air in just under four weeks, the commercial sees our Look Again model clicking her way through a number of scenarios to highlight how Look Again can make looking stylish easy. There were two versions of the advert filmed, one for Autumn Winter and also a Party version, which will air later in the year.
July 17th, 2013
Plus-size retailer Fashion World has launched a brand new proposition for its Autumn-Winter 2013 collection, with a bright, colourful DRTV advert.
Created by Manchester based full-service TV advertising agency, Red C, the new advert showcases highlights from the new Fashion World range, inside a giant doll’s house-like structure. With a backdrop of bold vibrant colours and a bubbly performance from curvy UK model, Katie Green, the ad also introduces viewers to a new proposition – Fashion World as “the clever clothes shop”.
April 1st, 2013
Manchester based advertising agency, Red C, have completed work on the latest DRTV advert for fashion brand Marisota. Following on from last season’s sketchbook theme created by the agency, the new DRTV advert sees the concept refreshed for both Spring & Summer and feature a performance by Colleen Nolan.
Again the agency teamed up with The Mob Film Company who handled filming duties with Direction by Chris Gaffey. Animation on the commercial was again handled by Manchester based creative studio, The Neighbourhood.
March 13th, 2013
Plus size fashion brand Curvissa has turned to Manchester based full-service agency Red C to help create their first ever DRTV advert, which aims to highlight the choice of styles available and the wide range of sizes that Curvissa offers.
Influenced by the illustrations of Gil Elvgren, the commercial adopts a standout visual style with bold colours and cheeky performances to create a memorable and likeable spot.
Speaking about the DRTV advert, Red C’s Creative Director Julian Gratton commented that “the shoot was highly enjoyable with our three models simply having fun dressing up in clothes that flattered their figures… and I think this really comes across on screen in an advert that makes Curvissa stand out”.