October 7th, 2014
At Red C we are immensely proud of our work in email marketing. Through our ’under the skin’ philosophy and plenty of marketing know-how we have helped our clients deliver effective email campaigns that have produced exceptional results.
For some agencies that might be enough, but not at Red C. We’re constantly striving for email perfection and we know that the only way of achieving this is by keeping a close eye on what’s happening in the industry across all sectors. We literally receive 1000s of emails on a weekly basis which we sift through looking for inspirational design, novel copy and ground breaking strategies. We could of course keep this to ourselves, but where’s the fun in that. Instead, we’ve taken our favourite emails and created a series of email marketing WOW Books.
October 6th, 2014
As part of a wider video direct marketing campaign and point of sale promotion, Manchester Advertising Agency, Red C, has created a series of short films for Swiss hearing aid manufacturer Phonak.
Phonak specialise in helping hearing aid users communicate with confidence. Their ‘In the Ear’ hearing aids (ITEs) are specifically designed to fit the shape of the ear canal for maximum benefit and hearing comfort. What makes these hearing aids truly exceptional is the dedication and expertise of the technicians who create them and the fact that such a small device is packed full of cutting-edge technology.
September 8th, 2014
Manchester Advertising Agency, Red C, has created a new TV Advert for Freemans, which sees the home-shopping company return to TV screens.
The TV Commercial aims to bring to life the new Freemans ‘Be Fabulous’ brand positioning. In short, the TV Advert is about the emotional response to getting what you want and need with the help of Freemans and its wide fashion and home ware offering.
September 8th, 2014
Manchester Advertising Agency, Red C, has created a new TV Advert for plus-size fashion retailer, Fashion World, featuring model and actress Sarah Jackson.
Red C was briefed to bring the Fashion World shopping experience to life, demonstrating both the range of products on offer, and the money-saving deals available to customers each time they visit.
September 8th, 2014
Manchester Advertising Agency, Red C, has created a new TV Advert for fashion brand Look Again that features former X-Factor contestant and ‘I’m a Celebrity’ winner Stacey Solomon.
The concept entitled ‘Stand out in style in your city’ was developed by Red C with Direction duties on the TV advert handled by Creative Director, Julian Gratton, and White Noise Production’s Matt Woodruff.
September 8th, 2014
Manchester Advertising Agency, Red C, has created a new TV advert for fashion brand Marisota, which features real women having a Shapeology makeover and the results being captured by hidden cameras.
The concept, called ‘Marisota Moments’ was created by Red C and aims to showcase the Shapeology range by Marisota and the positive effects it has on women. Shapeology, which is unique to the fashion brand, helps women look and feel fabulous whatever their shape.
April 13th, 2014
Manchester Advertising Agency, Red C, has created a new DRTV advert for plus-size retailer, Fashion World. The new advert will run alongside the Summer 2014 commercial, which was also created by Red C. It uses a series of perspective illusions to showcase pieces from the new collection, as well highlight key benefits of shopping with Fashion World.
The simple yet colourful styling and bold messaging aims to strengthen Fashion World’s positioning as the Clever Clothes Shop. The proposition is echoed in the use of illusions, created by playing tricks with the depth of field.
April 6th, 2014
Manchester Advertising Agency, Red C, has launched a specialist Email Marketing Agency website in a move to promote their email marketing offering. The launch of the site follows on the back of the agency launching similar specialist sites in TV Advertising and Eye Tracking.
Speaking about the launch of the new website, Red C’s Strategy Director and resident email marketing expert, Steve White, commented that “Red C has a lot of great stories to tell when it comes to email marketing and has delivered some great work, strategies, blog articles and white papers. We wanted to make sure these stories were easy to find and so we took the decision to launch this specialist Email Marketing Agency website to have a singular place to showcase them.”
March 20th, 2014
At Manchester Advertising Agency, Red C , we’ve always had a passion for developing staff and finding the marketing and advertising stars of tomorrow. Each year the agency gives a year long placement to students from Manchester Metropolitan University’s Marketing Management Course and the agency has close links with Salford University’s Graphic Design & Advertising Course.
As part of our continued commitment, this year Red C’s Managing Director and Creative Director gave up his Saturday to be involved with a Student Employability Workshop held by Creative Resource. The aim of the workshop was to give guidance to Graduates in approaching companies in the search for employment and to offer guidance on CV writing and the presentation of portfolios for both Creatives and Account Handlers.
February 27th, 2014
Manchester Advertising Agency Red C have created a new TV Commercial for plus size fashion brand Curvissa. The new advert for Spring/Summer 2014 sees a new creative look and feel launched that aims to showcase the wide range of great fitting fashion available online.
The retro styling of the advert together with its cheeky performances and strong benefit messaging aims to set Curvissa apart from its competitors and position the brand as an approachable and fun place to shop that has fashion solutions aplenty. The commercial was brought to life with the help of Production Company White Noise and Director Chris Gaffey who has helmed Red C’s previous Curvissa commercials.